Continual reforms for development of tourism

With the strong development of the 4^th industrial revolution, it has helped improve the efficiency in the socio-economic fields of countries in general and Vietnam in particular. According to tourism managers, in the context that consumers are getting more and more access to online search trends, the tourism industry cannot stand outside the 4^th industrial revolution.

Innovation of promotion methods

If before, to promote, introduce, develop destinations, domestic travel agencies as well as in Binh Duong will have to spend a lot of time and expenses to advertise on traditional channels. such as newspapers, television, radio, leaflets ... or to visit the tour to recommend tours. However, with the development of the internet, people all over the world can easily access and learn the sights, places to play around the world, thereby stimulating travel needs. and is an opportunity to expand the tourism market.

Speaking at the conference "Binh Duong Tourism: Improving competitiveness, towards sustainable development" was held in Binh Duong lately, Nguyen Quy Phuong, Director of Tourism Administration Department, given that in the era of the 4^th industrial revolution, everything is interlinked, with just a click or a finger touch, all information about tourist destinations, destinations, tickets aircraft ... are clearly displayed. This can be said to be a great opportunity for the tourism industry to develop and improve efficiency in advertising. For Binh Duong Province, a province that has developed strongly in industry and is in the process of building a smart city, the development of the internet-based tourism industry is very positive.

Foreign tourists visit traditional lacquer occupation at Tuong Binh Hiep in Ba pagoda tour - Hoi Khanh pagoda - the ancient house of Tran Cong Vang - lacquer craft village organized by SongBe Tourist. Photo: Hoang Pham

For tourism units, the 4^th industrial revolution is also an opportunity to propagate and promote the information on the website, to social networks Facebook and Zalo.

"When the tourist area, the unit tourism business puts its good images on websites, social networks to promote tourist destinations, and tourist sites also receive feedback from visitors. This is a very good measure for the tourist area to increase the number of tourists, along with overcoming shortcomings to serve tourists better, reducing the situation of visitors coming and not wanting to return,” Luong Thien Nhan, Deputy Director of Thuy Chau Company Limited (Thuy Chau Ecotourism Area, Di An Town), said.

According to experts, it is clear that tourism in the industrial revolution 4.0 also needs to be developed intelligently with the support of digital technology; intelligence is reflected in the benefits of services. "Currently, using Facebook or using other software like Zalo etc. allows people and travel agencies to interact almost immediately, without delay even when abroad. So, when traveling abroad, tourists can still keep regular contact with family and relatives, solve their daily tasks. Therefore, the use of digital technology can create information and provide the best services for tourists, making visitors really satisfied when traveling is very necessary,” shared by Professor Tran Ngoc Them, Ho Chi Minh City University of Social Sciences and Humanities.

Strengthen links

According to experts, technology 4.0 has actually created an unexpected touch point when information and images at tourist destinations can be quickly shared to everyone everywhere at all times. From photos, articles or shared information (share) via Facebook, popular and new tourist destinations with good service quality through 4.0 technology can quickly form a crowd effect , quickly branding the destination, even it is a brand of stature, global scale.

Professor Tran Ngoc Them said that in the past time, Binh Duong has promoted tourism development, participated in many programs to enhance the promotion but linking the tourist sites, localities and supply units. service level is weak. For the tourism industry to thrive, Binh Duong needs to link Binh Duong tourism website with websites of units in Ho Chi Minh City, Southern provinces to facilitate tourists as well as enlist the line of visitors from these localities.

Phuong said, it is very simple to link Binh Duong tourism website to other units' websites, just through website, Facebook or Zalo is all tourist information such as entertainment spots, vehicles again, hotel and food prices etc. were "laid out" in front of tourists. Binh Duong does not lack tourist destinations, as well as many dishes with its own flavor, but the link is still not focused. Therefore, travel business units, staying business units, food places ... must create a link with each other, not only linking the province but also connecting regions and expanding links. international.

According to Dr. Ho Van Tuong, Saigon College of Tourism, localities also need to build special tourist products, because visitors to tourism do not necessarily have to go to famous tourist spots, Sometimes, I only go to travel for a nice stroll, drink coffee or enjoy a delicious street food. Therefore, it is necessary to build associated tours to meet the needs of visitors' practical travel and discovery tours.

Reported by Hoang Pham – Translated by Vi Bao

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