To implement effectively market stabilizing program on Tet holidays

In recent years, Binh Duong has paid attention to stabilizing the market. This year, especially during Lunar New Year 2019, enterprises participating in provincial market stabilization program have actively prepared goods early; ensured abundance of goods, good quality, food hygiene and safety, price stability... to serve the people’s shopping needs in the province.

Adequate essential goods

In order to satisfy the people’s shopping demands at the year-end, 3 months ago, Binh Duong Co.opmart started to plan for goods reserve, strengthen relations with large, reputable suppliers to stock up with clear origin, high-quality goods. In these peak shopping-months, Co.opmart pledged to always have abundant goods and categories to serve customers before, during and after Tet.

Binh Duong Co.opmart representatives said that on Lunar New Year 2019, the supermarket’s reserved goods quantity increased by about 30% compared to the same period last year, focusing on traditional and essential items such as spring rolls, pork rolls, rice cake, chicken, meat, specialty rice, cooking oil, fish sauce, wine, beer, seafood, vegetables, fruits... Co.opmart 1 prepared a large goods reserve with total value for the whole year of VND 356.535 billion, of which the occasion before, during and after  Lunar New Year was VND 142.972 billion; At Co.opmart II, the source of goods stabilized before, during and after the Lunar New Year was VND107.002 billion. Currently, this stable source of goods is being allocated to supermarkets and will be increases when the demands rise.

People buy Tet products at Lotte Binh Duong Supermarket.

As one of the regular participants of the market stabilization program hosted by Provincial People's Committee and Department of Industry and Trade, this year, EB Binh Duong Company (Binh Duong Big C Supermarket and Di An Big C Supermarket) has reserved goods for market stabilization program 2019 with a total value of VND 637.416 billion, of which the amount for Lunar New Year is VND 322.646 billion. In addition, the supermarkets also increased items such as rice, cooking oil, vegetables, cattle and poultry meat... to prevent goods shortages at price stabilization selling points, to sell at prescribed prices, thereby contributing to market stabilization.

Leaders of Mega Maket and Vinmart My Phuoc supermarkets, Binh Duong Aeon Citimart also said that their units were urgently transporting goods to gathering points across the province in order to not only stimulate consumption but also assisting businesses in Vietnamese goods promotion.

Stable price

The year-end is the biggest shopping season, thus market prices tend to fluctuate. To utilize advantages of leading commercial enterprises, in addition to pledging to sufficient quantity, good quality and abundant categories of goods to serve people during Lunar New Year, supermarkets are also committed to the most reasonable and stable selling prices.

This year, in addition to the method of selling Tet in the retail system of supermarkets, these units also organize many outdoor Tet stalls under the model of Tet stalls with the common identity of the price stabilization program, hanging public listing of selling prices ... In addition, to contribute to reducing overload for shopping in the central area, while helping rural people enjoy the benefits that the price stabilization program brings, Supermarkets also organize mobile selling points at traditional markets, industrial parks, industrial parks, rural areas and northern districts of the province.

Supermarkets also cooperate with local authorities for mobile selling through markets to bring Vietnamese goods to rural areas in order to offer a variety of goods and services. People may comfortably shop for essential Tet products without worries about the price and quality of goods. Like previous years, this year, stabilized goods are mainly fresh food, essential food to meet the increasing needs at the end of the year.

Ho Van Binh, Deputy Director of Department of Industry and Trade, said that recently, enterprises participating in provincial market stabilization program set up and registered selling prices for each specific goods group, in which the stabilized prices were lower than prices of products with the same specifications, types and quality at the time of registration. If market prices changes or decreases and affects the production cost structure, enterprises shall adjust selling prices to stabilize the market, and re-register, send their prices to Department of Finance, Department of Industry and Trade. Enterprises are allowed to adjust their selling prices, when the prices are accepted by competent agencies, and the enterprises take initiative in adjusting the prices, notifying functional departments and branches within 3 days after being approved by documents.

"In case of virtual market changes, enterprises must abide by the supply of goods under the coordination of Department of Industry and Trade. Therefore, stable prices is always the leading factor that the authorities and enterprises should pay attention to”, said Mr. Binh.

Reported by Thanh Hong – Translated by Ngoc Huynh

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