Provincial tourism promotion center strengthens application of digital technology in tourism promotion

In line with the strong trend of digital transformation, the Provincial Tourism Promotion Center has also implemented many activities to introduce and promote tourism on digital platforms. Taking advantage of the development and benefits of digital technology, the center's activities have significantly contributed to attracting tourists to Binh Duong, working together to develop the province's tourism.

Information promoting tourism on digital platforms has contributed to attracting tourists to Binh Duong

Promoting and developing the use of digital platforms 

Mr. Phạm Hồng Thi, Deputy Director of the Provincial Tourism Promotion Center, said that in the tourism sector, the application of information technology in general, and digital technology platforms in particular, is becoming an inevitable trend. This is considered a breakthrough solution that creates advantages to attract tourists, enhance competitiveness, and integrate internationally in the tourism industry. In recent years, the provincial Tourism Promotion Center has focused on enhancing the application of information technology in promoting and advertising tourism through various means and platforms that utilize digital technology.

In order to meet the information needs of the people and tourists, since 2015, the Provincial Tourism Promotion Center has launched a website (https://dulichbinhduong.org.vn) to widely introduce and promote tourism information and images of Binh Duong Province to many people. In addition to performing server maintenance and upgrading the interface as well as the features and utilities of the website, the unit has also regularly updated information to better meet the needs of searching and retrieving information, enhancing the role of the communication channel for promoting tourism. Each year, the center's website attracts hundreds of visitors seeking information about tourism in Binh Duong.

In addition to the website, which has achieved certain effectiveness, since August 2022, the center has also advised the Department of Culture, Sports and Tourism to develop and launch the Binh Duong Tourism application (app). Since its implementation, the Binh Duong Tourism app has played a role in providing information, promoting tourism, supporting tourists and businesses, encouraging enterprises engaged in tourism services within the province to participate in promoting their image, and expanding joint ventures and partnerships to create new tours and travel routes that meet the needs of tourists. As of October 2024, the Binh Duong Travel app managed and operated by the center has recorded 3,918,452 visits and nearly 5,000 downloads from users both domestically and internationally.

Building an advertising information system

Along with the development of digital platforms to meet the information-seeking needs of tourists, the construction of a tourism promotion information system through various media and communication channels is also being prioritized by the provincial Tourism Promotion Center. Accordingly, the center has coordinated with related units to implement tourism promotion on LED screens and information boards (panels) that integrate QR codes containing a database system of information and images about Binh Duong tourism; introduce and promote tourism information through publications, tourism gift products of Binh Duong, and on Tokyu buses.

From July 2024, the center will continue to collaborate with the provincial library to develop and implement a plan to promote information about Binh Duong tourism on the digital library platform. This is considered one of the new channels for promoting and introducing tourism information, contributing to the construction and storage of a database of information about Binh Duong tourism.

Accordingly, the center has provided publications and databases (soft files) of tourism information publications in Binh Duong to the provincial library. The publications are ensured in terms of content, quality, authenticity of the information sources, and compliance with legal regulations related to copyright issues. To date, there have been 155 publications/35 types (attached with 35 data files) that have been introduced on the digital library platform. Mr. Pham Hong Thi stated that in the coming time, the center will continue to provide excerpts, addresses, texts, plans, and proposals related to the development of tourism in the province, as well as relevant information about the tourism sector in Binh Duong to the Provincial Library for processing and integration on the library's digital document platform.

Through various activities applying digital technology to introduce and promote tourism, information about Binh Duong tourism has become increasingly known by the local population and tourists from near and far. The provincial Tourism Promotion Center identifies this as one of the tasks they will continue to strengthen in the coming time in order to further enhance the effectiveness of applying digital technology in communication and promotion, bringing the image of the province to a large number of tourists from far and wide.

Reported by Hong Thuan – Translated by Vi Bao