Since 2004, supermarket system in Binh Duong province has been developed rapidly in both quantity and scale. The development not only contributes to perfect trade infrastructure, open a civilized shopping trend but help increase local socio-economic growth.

 goods at supermarkets satisfy local residents’ shopping demand. 

A rapid development

In April, 2004, Vinatex opened the first supermarket in the province, making a start for development of local trade infrastructure. After Vinatex was a series of licensed supermarket projects. Therefore, the province has so far had over 15 big supermarkets across Thu Dau Mot, Thuan An, Di An towns, Tan Uyen and Ben Cat districts. Most of big trademarks have been appeared at the supermarkets.

According to the local department of Trade and Industry, the rapid development of supermarket chains has contributed to cater for local people’s shopping demand better. In addition, the development has contributed to increase total retail of 30% per year. Meanwhile, with a 30% growth and total retail of over VND50,000bil per year Binh Duong has become a promising land for businesses to invest in supermarket system.

Attracting foreign investors

Binh Duong is highly valued by foreign retail groups. Metro Cash & Carry Group led in building its supermarket in the locality in Nov. 2010. With a modern infrastructure, Metro Binh Duong is located on an area of over 2ha. After one year of operation, Metro Cash & Carry Binh Duong has contributed to satisfy local people’s goods demand.

Aside from Metro Cash & Carry, Lotte Mart Group – one of Korean retail groups – is preparing for its investment in the province. Accordingly, the group will invest in a supermarket at Charm Plaza Song Than. The US$7mil project will put into operation in 2013. Besides, Vinci Construction (France) and other foreign retail groups are learning about investment chances in the province.

As an industrial province under a strong development, rapid increase of consumption trend is one of leading factors for businesses’ investments. Hong Pyong Gyu, general director of Lotte Vietnam Ltd., said Lotte highly values positions of Binh Duong. With rapid development of industry and location at a key economic zone and key traffic routes… these are crucial and attractive elements for retailers’ investment.

Reported by T.Minh – Translated by A.C