Binh Duong fortifies links for tourism development

 To promote tourism development and attract tourists to Binh Duong, the Provincial Tourism Promotion Centre has paid great attention to implementing promotional activities to introduce Binh Duong tourism to people and tourists inside and outside the province. In particular, the association with provinces and cities in the region to develop tourism is enhanced.

Binh Duong tourism promotion activities are done by Provincial Tourism Promotion Centre to introduce to provinces and cities in the Southeast region

 To intensify tourism promotion

Tourism promotion is identified as leverage to develop tourism in each locality as well as the tourism industry in general. To bring tourism information, images and products of the province to people inside and outside the province, in recent years, tourism promotion activities have received great attention of Provincial Centre for Tourism Promotion.

Pham Hong Thi, Deputy Director of the Provincial Tourism Promotion Centre, said that in addition to information on mass media, the host and participation in events inside and outside the province to promote provincial tourism, in this 2022, the Provincial Tourism Promotion Centre also promoted tourism by changing their method.

Specifically, the centre intensified tourism information on social networking platforms, such as Zalo, Facebook. The centre also cooperated with Binh Duong Newspaper to conduct a livestream program on the centre’s fan page every Friday morning to introduce tourist attractions in the province to many people, attracting thousands of viewers for each broadcast.

In this 2022, the centre advised Department of Culture, Sports and Tourism to announce and put into use a smart tourism application (app) to serve locals and visitors who want to learn about Binh Duong tourism.

This year, Provincial Tourism Promotion Centre also cooperated with media agencies to make tour diagrams, tour routes (integrated with QR codes), and perform 360-degree scans of nearly 30 tourism areas and attractions of the province to integrate on the website.

The centre also successfully hosted a contest of introducing tourist destinations, a writing contest about Binh Duong tourism in 2022; carried out field trips and helped Phu Giao district to improve local tourism products and attract tourists to Phu Giao district in the coming time.

Association and development

Along with tourism promotion activities in the province, to attract more and more tourists to Binh Duong, the Provincial Tourism Promotion Centre also enhanced tourism cooperation and linkage with other provinces and cities in the South-eastern region.

Pham Hong Thi said that in 2022, Binh Duong actively took part in cultural and tourism events in regional provinces and cities. These activities have contributed to promoting and spreading provincial tourist information to attract the attention of many people.

Some significant events joined by Provincial Tourism Promotion Centre this year, such as: the 18th Ho Chi Minh City Tourism Festival in 2022; the 16th Ho Chi Minh City International Tourism Fair 2022 (ITE HCMC 2022); FAM trip to survey train tours in Dong Nai province; Dong Nai Culture - Tourism - Culinary Week in 2022; preliminary summation conference on implementing the "Cooperation agreement on tourism development in the Southeast region" in 2020-2025 in Binh Phuoc province.

In this November and coming December, the centre will continue to participate in Binh Duong tourism introduction booth at Dong Nai Culture - Tourism - Culinary Week 2022, Bac Lieu Culture - Tourism Festival, and Da Co Hoai Lang Festival 2022; the fourth Trang Bang dew-dried rice paper-making culture and tourism festival will take place in Tay Ninh province from December 10 to 18.

Through these events, the Provincial Tourism Promotion Centre will coordinate with tourism service providers in the province to introduce Binh Duong tourism products to numerous tourists.

Especially, in the coming December, the Provincial Tourism Promotion Centre will organize the 4th "Binh Duong Food Festival" with the participation of many provinces and cities in the region. This is also one of the contents of the cooperation program for tourism development with provinces and cities in the Southeast region.

Pham Hong Thi added that, along with the implementation of the signed cooperation programs to develop tourism in the Southeast region through joining tourism promotion events, every year, the Provincial Tourism Promotion Centre studies and assesses relevant and appropriate contents that can directly connect and share between Binh Duong and other provincial tourism promotion centres in the region.

"The centre also acts as a 'bridge' between tourism service providers in the province with businesses in other provinces with the hope of setting up more and more tours, inter-provincial tourist routes, various product packages, and diversify characteristic products of each locality.

These activities will create a driving force for local businesses to strengthen connection and cooperation for the common goal of recovering and developing tourism…; thereby introducing destinations of localities and of Binh Duong to tourists, attracting more and more tourists to Binh Duong in the coming time," said Thi.

Reported by Hong Thuan - Translated by Ngoc Huynh