"Binh Duong Wood" collective brand as product promotion tool

Early November 24, provincial Department of Science and Technology in collaboration with the Investip Industrial Property Joint Stock Company Branch organized a workshop on giving opinions, perfecting documents managing the use of "Binh Duong Wood" collective brands  and training on management and dissemination of regulations on using the "Binh Duong Wood" collective brand.

Speaking at the workshop, Nguyen Mong Giang, Head of the Scientific Management Division under provincial Department of Science and Technology said that the "Binh Duong Wood" collective brand will be an effective tool for provincial Wood Processing Association and member businesses to gather collective strength in building up a common brand for the association while being an important tool to promote the local processed wood products to domestic and foreign customers.

At the workshop, delegates gave contributive ideas to documents managing the use of collective brands, including regulations on granting and revoking the right to use collective brands; regulations on quality control of products and services with collective brands...

On this occasion, the organizers gave training on  management and dissemination of regulations on the use of collective brands such as appraisal of dossiers requesting permission to use collective brands, control over the use of collective brands...for delegates.

Reported by Phuong Le-Translated by Kim Tin