Over 60 Vietnamese and Japanese businesses involved in designing, producing and trading in arts and handicrafts attended the event.

Japanese businesses and experts exchanged information about how to sell arts and handicrafts and establish distribution channels in Japan, as well as the Japanese consumer culture.

In 2011, Vietnam earned over US$200 million from exporting arts and handicrafts to Japan.   

Hiroshi Sakamoto, a representative of Sense of Life Inc, said handmade Vietnamese goods are sophisticated and unique, which is their strength, and Vietnam should strive to maintain the consistent quality of these products.

The seminar was organized by the HCM City Trade Promotion Department in co-ordination with the ASEAN-Japan Centre for Trade, Investment and Tourism Promotion (AJC).

(VOV)