“Bringing Vietnamese goods to rural areas” is a practical program

Part 1: Mobilizing all sources to promote Vietnamese goods

In recent years, provincial Department of Industry and Trade has joined hands with relevant agencies to well realize the program of “Bringing Vietnamese goods to rural areas” to ensure adequate supply of goods at the local customers’ demand and contribute to stabilizing market prices. The province has given priority to providing nearly VND70bln in loan for enterprises participating in the price stabilization program of 2013… 

Locals were very delightful when visiting a market-day of “Bringing Vietnamese goods to rural areas” organized in Phu Giao district’s Phuoc Hoa commune over the past time

Market price stabilization in peak season

Under the province’s price stabilization program before, during and after the 2013 Tet (Lunar New Year) holiday, province-based supermarkets, namely Co.opMart, CitiMart, Thu Dau Mot, Vinatex and Big C, organized many sections selling essential goods with stabilized prices. They also implemented mobile sale trips in accordance with the price stabilization program in 14 places of Tan Uyen, Ben Cat, Dau Tieng and Phu Giao districts.

Thu Dau Mot supermarket also developed fixed outlets at Foster Company in VSIP 2 and Dau Tieng district’s old administrative center while organizing many mobilize sale trips at Dau Tieng Rubber One-Member Co.Ltd.’s plantations. Meanwhile, Pham Ton Co.Ltd. held its mobile sale trips at province-based industrial parks and compounds to serve workers’ demand for shopping…

During the province’s 2013 price stabilization program, participating enterprises reached around VND586bln in revenue or 116% of the year’s plan and up 28.5% compared to the corresponding period last year. Interest-free loan to implement the program was ND67.6bln. For books, notebooks and learning tools, Binh Duong Book-Educational Equipment Joint Stock Company and Binh Duong General Culture Joint Stock Company jointly organized sale programs with stabilized prices in 74 places across the province with a total revenue of VND13.9bln.

In general, the province’s price stabilization program has been implemented for a long time and reached a deep and wide development. Thanks to the program, there have been no reports on speculation, hoarding and price hikes in the province. Provincial Department of Industry and Trade has also fulfilled its plan on price stabilization for the 2014 Tet holiday with interest-free loan for participating enterprising increasing to VND76bln.

Profound development in rural region

The province’s program of “Bringing Vietnamese goods to rural areas” has been implemented deeply and widely. The number of market-days “Bringing Vietnamese goods to rural areas” in 2013 has increased to 15 from 8 in 2012.

With such significant activities as selling goods with discount, presenting gifts to people with difficulties, organizing art shows…, these market-days have not only been the selling and buying of goods, but also become a spiritual cultural activity that is always expected by people in the rural region of the province.

According to representatives of enterprises regularly participating the market-days “Bringing Vietnamese goods to rural areas”, this is an important distribution in the current difficult period, helping them solve inventory items, stabilize production and business. 

In fact, the province has mobilized all sources to execute the campaign of “Vietnamese people give priority to using Vietnamese goods” and the program of “Bringing Vietnamese goods to rural areas”. Present at most market-days “Bringing Vietnamese goods to rural areas” organized in the province, Nguyen Tan Loc, Vice-Chairman of provincial Fatherland Front Committee said: “When participating the program of Bringing Vietnamese goods to rural areas”, enterprises contribute to best meeting customers’ demand for goods quality and price while creating an opportunity for competitiveness in the difficult economic period. When giving priority to using Vietnamese goods, customers express their patriotism, contributing to taking demand-stimulating measures, greatly contributing to the local economic development”.

According to provincial People’s Committee Vice-Chairman Tran Thanh Liem, the local functional agencies need to speed up dissemination of information about the price stabilization program for better results. They also need to mobilize more enterprises to take part in the program and promote mobile sale trips in the remote areas of the province…

Meanwhile, provincial Women’s Union Vice-Chairwoman Dang Thi Mong Huyen said that each member plays an important role in taking care of their families via meals and is responsible for shopping... Hence, provincial Women’s Union and its affiliates have actively mobilized members to implement the campaign of “Vietnamese people give priority to using Vietnamese goods”. Enterprises also need to manufacture hi-quality products with reasonable price and good distribution channels…

Reported by Bao Anh-Translated by K.T

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