Businesses effectively adapt to fluctuations in export markets

According to the business community in Binh Duong province, the export growth target for 2025 is achievable as most of the province's key export markets have recovered and are performing well.

Increasing export orders

Following the Lunar New Year holiday in 2025, businesses in the province promptly resumed operations. In the early days of spring, the working atmosphere is vibrant, and workers are enthusiastic since many companies have secured orders that extend into the second quarter of 2025. As a result, numerous businesses are actively hiring to meet the growing demand for labor.

Mr. Nguyen Quang Phong, Human Resources Department of Vinh Hung Dat Packaging Company Limited (Tan Binh Industrial Park), said that in early 2025, the company had more orders than in the same period last year, so the demand for labor recruitment also increased. At this time, finding unskilled labor is difficult, so it is even more difficult for companies to recruit highly skilled workers. To solve this problem, the company has implemented many activities such as posting recruitment information on many media channels, organizing training to improve workers' skills...

The correct investment orientation of enterprises has been bringing about efficiency as enterprises quickly catch up with the recovery of markets to increase export turnover. This is an important driving force for Binh Duong to achieve its export growth target of 12% this year. Mr. Phan Thanh Duc, Director of Binh Duong Garment Joint Stock Company (Thuan An City), said that recently the company has made efforts and proactively responded to the predicted difficulties in the market. In addition, the company takes full advantage of the opportunity to diversify raw material sources by increasing the rate of domestication of raw materials...

"To secure new orders, textile and garment enterprises have proactively prepared and adapted by focusing on innovating their production technology. Many companies have invested in modern machinery, equipment, and automation to enhance productivity, reduce labor costs, meet quality standards, and ensure faster delivery. Moving forward, textile and garment enterprises will need to stay informed and comply with regulations to avoid facing trade defense measures in export markets. Additionally, they should enhance their competitiveness by investing in technology and improving production and management processes. This strategy will help reduce costs, improve efficiency, and strengthen their position in the international market," shared Mr. Phan Thanh Duc.

Effective adaptation

Mr. Nguyen Quang Vu, Chairman of Binh Duong Leather, Footwear and Handbag Association, said that in 2025, to achieve the export growth target, businesses in this industry must make great efforts. Enterprises need to restructure to avoid being passive in the face of new fluctuations, especially changes in policies and regulations on importing goods from the US market, which accounts for nearly 40% of the industry's export volume.

“First of all, businesses need to focus on improving product quality and increasing added value to help businesses stand firm in the market. Besides, each export market has different standards, so businesses need to ensure that their products meet these standards to maintain and expand market share. Given that some neighboring countries of Vietnam face tariffs imposed by the United States, Vietnamese authorities must thoroughly review the origin of goods exported to the U.S. This step is essential to reduce the risk of Vietnamese products being associated with illegal transshipment practices aimed at evading taxes, which could result in stricter regulatory measures”, said Mr.Vu.

According to Ms. Phan Thi Khanh Duyen, Deputy Director of Provincial Department of Industry and Trade, In the current business landscape, enterprises must proactively develop strategies and enhance production to compete effectively in both domestic and international markets; focus on researching and meeting the criteria for rules of origin in order to benefit from tariff incentives. Additionally, companies need to invest in research and development of new products to better satisfy customer needs. It is crucial for them to establish clear guidelines and formulate sound business strategies....

Mr. Nguyen Thanh Binh, Deputy Director of Binh Duong Customs Department, said that Binh Duong customs system is developing digital transformation, applying high technology to enhance the ability to monitor and quickly process import and export transactions. This not only helps improve the efficiency of customs operations but also increases transparency in tax and import-export work.

Reported by Tieu My - Translated by Ngoc Huynh