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Development of craft villages integrated with One Commune One Product program

Update: 02-12-2021 | 12:18:28

With an advantage of having famous traditional crafts such as pottery, lacquer, weaving, carving ... Binh Duong has the potential to develop the Program of One Commune One Product (OCOP), contributing to improving material life of the people as well as fulfilling the goal of building new rural areas.

Lacquer in Tuong Binh Hiep is preserved and develops its value.

Some crafts are fading away

According to Provincial Department of Rural Development, the province currently has 47 types of rural occupations divided into 7 groups. Famous traditional craft villages such as pottery, lacquer, carving, weaving etc. not only supply domestic consumption but also export products to other countries in the world. Currently, some traditional craft villages are doing well in Binh Duong, such as Tuong Binh Hiep lacquer, Tan Phuoc Khanh ceramics, An Thanh, Phu Tho wood sculpture - carving, Lai Thieu piggy bank...

These professions and villages in the province have a long time, have the characteristics of each locality. However, some craft villages did not catch up with the trend of market mechanism, gradually lost markets and also the loyalty of customers. This led to the fact that maintaining the crafs only because of passion, and is to retain father's traditional crafts without considering scaling up or improving products to keep up with the demand of consumers. On the other hand, the decrease in the size of craft villages is caused by the low income, leading to be no longer the choice of majority laborers in rural areas.

Tuong Binh Hiep lacquer village, one of the long-standing traditional crafts of Thu Dau Mot, is a combination of the northern cultural quintessence combined with the soil, raw materials, and creative labor force of the South to create products that have distinctive characteristics, are transmitted and developed into unique handicraft products trusted by domestic and foreign consumers. With the important cultural values of this craft village, Tuong Binh Hiep lacquer village is recognized by the Ministry of Culture, Sports and Tourism as a National Intangible Cultural Heritage. According to statistics, in 2001, the village had nearly 2,000 households involved in production with nearly 4,000 workers, currently only a few dozen business establishments mainly creating jobs for idle and elderly workers in the area. The difficulty of the current craft village is that the younger generation is no longer passionate about lacquering.

In addition, due to the impact of the market, the change in consumer tastes, urban planning, the expansion of industrial parks, traditional villages in Binh Duong are tending to shrink production. For example, the traditional bamboo rattan village in Lac An commune, North Tan Uyen district, at its flourishing time, had more than 50 business household, but currently has only about 10 households. In Thuan An city, traditional ceramics and piggy bank are also gradually shrinking, due to the urban development planning and the direction of Binh Duong People's Committee on moving polluted professions out of residential areas...

In addition, craft production is spontaneous, dispersed, lacks sustainability, has small scale of production, are mainly households. Since then, the investment, improvement and application of technology is limited, the quality of products and aesthetic level is not high, the competitiveness is low compared to industrially manufactured items.

To promote the inherent potential

Over the years, crafts and villages have always received attention of provincial authorities, support policies and favorable conditions for businesses and households of rural crafts. In order to preserve and develop rural crafts, the province approved many projects and policies to support development, assigned departments, branches and localities to implement these. Recently, the province held a conference to evaluate and classify OCOP products for the first time in 2021. Among the 36 products evaluated by the council, 28 achieved OCOP at the provincial level. The recognition as OCOP products is an opportunity for businesses to upgrade local cultural and historical values, raising incomes for people in rural areas, promoting the construction of new rural areas.

Binh Duong is focusing on developing OCOP products in traditional craft villages. In 2021-2025 period, Binh Duong will promote the National Target Program on New Rural Construction combined with restructuring agricultural sector and rural development to improve the material and spiritual lives of farmers; strive to achieve 100% of communes in the province to participate in the OCOP program; at least 150 applicants to the program; at least 80 products rated 3 stars or more to be certified as OCOP products at the provincial level, at least 3 products with 5 stars to be certified national OCOP product.

Besides, the development of craft villages is integrated with the synchronous development of infrastructure to serve the efficiency of production, business and trade promotion, while restoring, preserving, developing traditional crafts and villages; combining village development with tourism; training to improve the competence of managers, improve skills of young workers, combined with investment in technical infrastructure in rural areas and investment in environment to ensure sustainable development. Supporting the establishment of enterprises in craft villages, encouraging the formation of production linkages between enterprises and business households in order to find consumption markets, design, packaging, promote brands, consume products.

Reported by Thoai Phuong – Translated by Ngoc Huynh

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