Domestic tourism demand stimulation initiated

As an important part of the recovery and development of the tourism industry, the domestic tourism stimulus program is being actively implemented by the tourism industry, including Binh Duong. If effectively implemented, the program will contribute positively to attracting tourists to Binh Duong.

The experiential activities at Kawazo Phu Thinh ecotourism are attractive to tourists when visiting Binh Duong

To promote information broadcast

In 2023 as well as the first months of 2024, the number of tourists visiting Binh Duong has increased significantly. Especially during the recent holidays of April 30th and May 1st, Binh Duong welcomed 151,000 tourists, an 8% increase compared to the same period last year; of which international tourists were 6,000, domestic tourists were 145,000. This is a positive signal for the province's tourism industry to continue with stimulating programs, focusing on investing in quality services to attract tourists, especially in the upcoming summer.

“To implement the domestic tourism stimulus program, the Department of Culture, Sports and Tourism has requested travel businesses to develop diverse and rich tour programs, especially introducing high-quality tourist attractions of the province to serve tourists. In particular, units need to focus on exploiting new and attractive tourist spots to create novelty and attraction for tourists when visiting Binh Duong.”

(Mr. Nguyen Thanh Phong, Deputy Director of the Department of Culture, Sports and Tourism.)

Mr. Nguyen Thanh Phong, Deputy Director of the Department of Culture, Sports and Tourism stated that the Department of Culture, Sports and Tourism has instructed the provincial Tourism Promotion Center to coordinate with the provincial Tourism Association and tourism service businesses in the province to launch and promote the program of "Vietnamese People Traveling in Vietnam - Vietnam that I Love" to organizations, enterprises, and the local community through various forms such as websites, travel apps, social networks etc. to promote domestic tourism demand in 2024 of each unit and on various media outlets.

The provincial Tourism Promotion Center will consolidate programs to respond to the tourism demand stimulation of tourism businesses in the province, thereby developing a common provincial program, implementing introduction, propaganda, and promotion to attract tourists to the locality. Mr. Nguyen Duc Minh, Director of the Provincial Tourism Promotion Center, said that immediately after receiving the instructions from the department, the center has implemented related activities. Currently, the center is connecting with tourism service businesses in the province to grasp information, programs, and demand of these units in order to timely inform and promote to many people to attract tourists to Binh Duong.

To effectively implement this program, the Department of Culture, Sports and Tourism also proposes that tourist areas, attractions, and accommodation facilities in the province proactively develop plans to respond to the domestic tourism stimulus program. Along with that, the units concerned arrange enough labor force to serve customers; renovate, renew infrastructure; enhance control over food safety and hygiene, environmental protection, security and order, fire prevention and fighting safety, prepare necessary conditions to serve customers.

Reforms for tourist attraction

Summer is the time when students and students have long days off from school. This is the ideal time for schools, families, and groups of friends to organize trips to explore new destinations, enjoy relaxing moments when immersing themselves in exciting experiential activities.

Ms. Do Thi Cam Loan, Director of Dai Nam Tourism Service Center, said that in addition to the programs that have been implemented, the free gate ticket policy, discounted sea tickets, and discounted zoo tickets will continue to be applied until the end of 2024. Dai Nam is currently implementing a super summer promotion program and International Children's Day (from June 1 to August 31). Accordingly, starting from June 1st, all children under 1.4m coming to Dai Nam for summer vacation will be exempted from admission fees for the beach and zoo. Especially on June 1st, they can also enjoy the variety show, circus and magic performances. In addition, the unit has developed a "super-saving combo" program with benefits such as beach swimming and animal watching combo, adult game combo, and children's game combo.

Newly operational for over a year now, but with the advantage of a cool green garden and many attractive experiential services, comfortable entertainment, so the eco-tourism Kawazo Phu Thinh (Phu Tho ward, Thu Dau Mot city) has been chosen by many tour groups to experience in the past time. Mr. Duong Xuan Dung, manager of the eco-tourism Kawazo Phu Thinh, said that implementing the domestic tourism stimulus program, depending on the demand, the number of each group of guests, eco-tourism Kawazo Phu Thinh will have appropriate support for large groups of guests such as supporting program design, organizing games.

Along with the collaborative development activities that the provincial tourism industry has implemented recently, the implementation of the domestic tourism stimulus program at this time is very important. With the joint efforts of tourism service businesses, it is hoped that the program will effectively stimulate demand, attracting more and more tourists to Binh Duong.

Reported by Cam Ly – Translated by Vi Bao