In addition to ethnic specialties, visitors will have the chance to indulge in a number of cultural rituals, including the Tu Cai festival of the Dao Dau Bang ethnic group, the betrothal ceremony of the Mong ethnic group and La Hu rainy season festival.

The week is expected to create a lasting impression on visitors while attracting investment for the provincial tourism sector.

This is also a golden opportunity for travel agents to develop new tourism products, which will make Lai Chau province become better known to holiday-makers.