Part 1: Pervasion

The campaign of  “Vietnamese people give priority to using Vietnamese goods” is a great policy of the Politburo. The campaign has been actively implemented in Binh Duong with three big programs: “Bringing Vietnamese goods to rural areas”; “Market stabilization” and “Market control”. In general, the campaign over the past five years reached positive results and received enthusiastic response from cadres, people and enterprises across the province.

Market-day of Vietnamese goods seen as a cultural beauty

After five years of implementation, the campaign has made a great impact on enterprises’ awareness in production and business as well as people’s awareness of using Vietnamese goods. Vietnamese goods now dominate the local distribution channels. According to leaders of big supermarkets in the province, Vietnamese goods account for up to 90% of the total number of items on sale at the province’s supermarkets.  

Many promotional programs for products with Metro brand at a market-day of Vietnamese goods in Long Nguyen commune

Over the past five years, provincial Department of Industry and Trade, Center for Trade Promotion and Economic Information organized 53 market-days of bringing Vietnamese goods to rural areas and industrial parks with total revenue of VND25,690mln and the participation of 980 enterprises in and out of the province, namely Co.op Mart, Nha Thy, Minh Suong, Mai Thu, Hung Thanh Tai…These market-days also absorbed more than 300,000 visitors for shopping.

Under the program of “Bringing Vietnamese goods to rural areas”, functional agencies and localities in the province over the past five years connected more than 200 agents for enterprises at the market-days of Vietnamese goods. The program also donated 1,590 gifts worth VND447mln to people with difficult circumstances and organized art performances for visitors. With many significant activities, the program received enthusiastic response from the local people and become a beauty in consumption culture in Binh Duong.

Market stabilization

Apart from the program of “Bringing Vietnamese goods to rural areas”, Binh Duong has successfully carried out a program on market stabilization to ensure a supply of essential goods for the local people with stabilized price that is 5%-10% lower than the market price and prevent sudden surges in price during Tet and great holidays.

As of mid 2014, the total value of commodities implemented under the province’s price stabilization program has reached more than VND2.147trillion. There have been 40 participating enterprises with 435 mobile outlets. Noticeably, textbooks and notebooks have been sold at price that is 10%-15% lower than the market price and this sales has been directly organized at bookstores and schools in the province with total value amounting to VND96.67bln.

Provincial Market Control Department has also tightened control over market to prevent fake and poor-quality products. As of April 2014, the department made inspection tours of 9,224 cases, 4,722 of which were found infringement with total fine of more than VND9,483mln. The department also joined hands with cultural-health sectors inspected and discovered 4,585 wrong cases pertaining to food safety and hygiene, goods quality…with total fine amounting to nearly VND624mln.

Especially, the department teamed up with provincial Police Agency, Tax Department, Customs Department…to boost market stabilization, prevent trade fraud, tax evasion with total fine and arrears of thousands of billions of dong.

The campaign of “Vietnamese people give priority to using Vietnamese goods” contributed to ensuring enterprises and customers’ rights and interests, promoting the local socio-economic development over the past five years. Noticeably, participating enterprises got more distribution channels from the market-days of “Bringing Vietnamese goods to rural areas”. The market stabilization program also helped them get more capital for better development.

Possibly speaking, the campaign of “Vietnamese people give priority to using Vietnamese goods” has contributed to lifting the rate of Vietnamese people using high-quality Vietnamese goods so far up 70%. The campaign has also contributed to ensuring social welfare, boosting export, restricting trade gap, promoting sustainable economic development of Binh Duong.

Reported by Bao Anh-Translated by K.T