Bancassurance has long been known as insurance policy interconnecting the insurance company and the bank to protect customers from unwanted risks in banking services. Bancassurance is popular in Asian countries such as Malaysia, Singapore, Indonesia, and Thailand.In Vietnam, Sacombank has become one of the pioneer commercial banks in offering bancassurance through its connection with Bao Long Insurance for market stalls, Previor Insurance for consumers, Dai-Ichi Life Insurance for credit loans, and Prevoir Life Insurance for market street.Reported by Thanh Hong – Translated by Vi Bao