Selling on digital Platforms - an inevitable trend

In the era of information technology explosion, selling on digital platforms is an inevitable trend that opens up many opportunities for people to buy their products a lot. The digital transformation of the agriculture and rural development sector aims at creating a digital environment and ecosystem in agriculture, laying the foundation to shift from "agricultural production" to "agricultural economy." This transformation fosters high-tech agriculture focused on smart and precision agriculture, increasing the proportion of digital agriculture in economy.

Binh Duong province has issued plans to support the promotion of agricultural products on e-commerce platforms such as postmart.vn, Voso.vn, binhduongtrade.vn, foodmap…, boosting digital economy in agriculture and rural areas to connect, promote, introduce products and expand markets domestically and internationally. To date, the whole province has had over 2,000 organizations and individuals registering on e-commerce platforms, with 17,000 participants in agriculture registering accounts for buying and selling on these platforms.

To effectively implement the 2022-2025 digital transformation plan for agriculture and rural development, provincial Department of Agriculture and Rural Development has actively promoted and supported agricultural producers in bringing their products to e-commerce platforms, conducting online agricultural transactions to match supply and demand. Digital transformation has allowed farmers and businesses to get access to new methods that align with development trends, enhancing product productivity and quality. This approach has actively supported agricultural restructuring toward smart agriculture. By implementing specific solutions and strengthening agricultural product distribution through information technology applications, e-commerce platforms have been recognized by Binh Duong as an optimal solution, creating new, modern distribution channels, correctly positioning brand values, promoting consumption and increasing the value of agricultural products.

Reported by Phuong Anh-Translated by Kim Tin