Social resources promoted for tourism development

Mobilizing social resources to participate in tourism development is very important. This is always implemented and further promoted by the province, the tourism industry, and the Provincial Tourism Promotion Center in order to contribute to the increasingly development of tourism in the province.

Binh Duong Tourism Promotion Center introduces information and tourism products of the province at an event

Resources gathered

During the past time, in many of its activities, the Provincial Tourism Promotion Center has regularly mobilized and engaged social resources to participate in promoting and promoting tourism. Specifically, the center has collaborated with tourism service businesses in compiling and publishing tourism information publications to build content information on destinations in most publications. Along with that, the tourism service business units in the province also collaborate in designing and producing the province's tourism gift products such as lacquerware, bamboo and palm leaf products, and pottery.

According to Mr. Pham Hong Thi, Deputy Director of the Provincial Tourism Promotion Center, to implement this, the center also provides data to promote information on electronic information pages, Binh Duong travel app, and social networking sites managed by the center, as well as coordinating to produce clips, reports on destinations, cuisine, and accommodation in Binh Duong on newspapers, radio stations, and magazines from central to local levels.

Recently, the Provincial Tourism Promotion Center has collaborated with Becamex Tokyu Bus Company and Binh Duong Lottery Company in promoting information and images of Binh Duong tourism on the Becamex Tokyu bus system and on the traditional lottery tickets of the province. Through this collaboration, information about Binh Duong tourism has been introduced and promoted to many people.

In tourism promotion, the center also regularly collaborates with professional tourism organizations such as the Provincial Tourism Association, the Culinary Culture Association, the Binh Duong Travel Club, the Media and Beautiful Tourism Photography Club in coordinating activities such as surveys, introducing tours and travel routes, participating in building information booths, promoting destinations, tourism products, typical cuisine... of the province in tourism events.

The effectiveness of coordinating and mobilizing social resources is very positive with the increasing participation of individuals, organizations, and social resources in the development of local tourism. These activities have contributed to cost savings in the construction and promotion of tourism products of tourism service businesses, expanding multiple channels of tourism promotion to attract domestic and international tourists to Binh Duong. According to statistics in the first 6 months of 2024, the total number of tourists in the entire province is estimated at about 2,050,000, reaching 68.3% of the plan (3 million visitors), an increase of 36.7% compared to the same period in 2023 (1.5 million visitors).

Continual boost

Mr. Pham Hong Thi added that harnessing social resources for tourism development is of great significance in maximizing the utilization of resources to promote the province's tourism activities. At the same time, this activity creates conditions for units, businesses, and people to directly participate in tourism activities and benefit from tourism development, as well as enhance awareness of responsibilities associated with the rights and interests of units, laying the foundation for sustainable tourism development.

Based on that basis, in recent times, the province has implemented documents, policies, and plans for tourism development to units and businesses. At the same time, the provincial tourism industry has coordinated with service businesses such as restaurants, hotels, and craft villages to participate in promoting products on information channels from the central to local level. Coordinating activities, mobilizing social resources are also carried out to organize and participate in major tourism events within and outside the province, such as: VITM Hanoi International Tourism Fair, ITE Ho Chi Minh City, events in the tourism development linkage bloc in the Southeast region taking place in Dong Nai, Binh Phuoc, Tay Ninh, Ba Ria - Vung Tau, like some tourism activities in the province, such as: "Harvest Festival"; Cultural, culinary and tourism week in Binh Duong; "Bach Dang Pomelo Festival", or famtrip programs to survey destinations in the province, organize tours to serve delegates attending major events held in Binh Duong such as WTA, Horasis.

According to Mr. Pham Hong Thi, in the coming time, the Provincial Tourism Promotion Center will continue to enhance coordination activities and leverage social resources in tourism promotion activities on various channels and media. The center will also further strengthen cooperation with units, businesses, organizations, and craft villages in promoting products at events organized or participated by the center, both within and outside the province. Along with that, coordinating with relevant units to organize famtrip delegations to survey, develop tourist routes, destinations, new tourism products to serve the needs of tourists is also highly focused on organization.

When these activities are enhanced and implemented, they will bring about effective propaganda and dissemination of information in a wide and deep manner, step by step building the tourism information database of Binh Duong, meeting the needs of understanding tourism information of a large number of people and visitors from near and far," Mr. Pham Hong Thi said.

Reported by Hong Thuan – Translated by Vi Bao