Strengthening trade promotion to improve local OCOP products ‘value

To enhance the value of agricultural products, particularly OCOP (One Commune One Product) items, provincial Department of Industry and Trade is intensifying trade promotion efforts, advertising OCOP products, bringing them closer to consumers and aiming for export markets.

Especially, in order to further expand markets and elevate OCOP products for export, provincial People's Committee has directed provincial Department of Industry and Trade to collaborate with relevant departments to strengthen activities advertising products and promoting trade, thereby increasing products’ value.

This supports businesses in exploring and expanding product consumption markets while sustainably and efficiently upholding the province's potential and advantages, contributing to effectively implementing the Ministry of Industry and Trade's goal of promoting goods consumption and export activities, including developing a stable and sustainable market.

Provincial Department of Industry and Trade has strengthened trade promotion and widespread communication for OCOP products to increase value and expand the consumption market for OCOP products.

In 2024, provincial Department of Industry and Trade collaborated with related units and businesses to organize and participate in such events as the 2024 Phu Giao "Conference on Supply-Demand Connection for Agricultural and Industrial Products", the 2024 provincial "Week of OCOP Product Connection and Introduction, Specialty Products and Prominent Rural Industrial Products" in Ho Chi Minh city and the "Supply-Demand Connection Program Between Ho Chi Minh city and Other Provinces 2024”.

Additionally, provincial Department of Industry and Trade has consistently supported businesses and production facilities in directly connecting with leading retail chains in Vietnam such as Saigon Co.op, Satra, AEON, MM Mega Market, Central Retail, Bach Hoa Xanh, Wincommerce, Kingfood Market and e-commerce platforms like Shopee, Lazada and Tiki. These connections help businesses consign and find outlets for their products.

In the near future, provincial Department of Industry and Trade will further enhance trade promotion through digital platforms, reputable online networks and e-commerce platforms to promote OCOP products from the province. Efforts will also include developing an OCOP product handbook or integrating it with various socio-economic development, investment, tourism, and trade initiatives to comprehensively introduce the province’s standout products to domestic and international customers.

Reported by Tuyet Nhung- Provincial Center for Trade Promotion and Industrial Development-Translated by Kim Tin