Thailand estimates 18.5 bln THB spent during Songkran festival

The Tourism Authority of Thailand (TAT) on April 19 estimated that Songkran celebrations have seen about 18.5 billion THB (537 million USD) in spending by revellers across the country.

Thailand estimates 18.5 bln THB spent during Songkran festival

Around 300,000 international tourists were expected to visit Thailand during the long holiday period, accounting for roughly 60% of all visitors to the country during the same period in 2019.

TAT estimates that overall tourism revenue will be around 2.38 trillion THB for 2023. That figure includes 1.5 trillion THB from up to 30 million international arrivals, while Thai tourists are expected to generate roughly 800 million THB.

The Economic and Business Forecast Centre of the Thai Chamber of Commerce University has meanwhile released a report on pre-pandemic consumer spending behavior during the 2019 Songkran celebrations.

For that year, overall spending was estimated at approximately 135 billion baht, owing to the economic uncertainty. Consumer spending for this year’s Songkran celebrations was estimated to come close to that figure, at 125 billion THB./.

VNA