To enhance the effectiveness of tourism advertising and promotion

Compared to the same period last year, tourism activities in Binh Duong province in the first months of 2024 had a significant increase in the number of visitors as well as total revenue. To get that sign of prosperity, in addition to investing in diversifying products and improving service quality, tourism promotion and advertising always receive attention of the province's tourism industry.

A Korean delegation was connected by the Provincial Tourism Development Center to visit Dinh Hoa Lacquer production facility in Tuong Binh Hiep ward, Thu Dau Mot city.

Diversity of forms

With many introduction and promotional activities, the Provincial Tourism Promotion Center has provided information and connected tourism service businesses to attract tourists to Binh Duong. According to Nguyen Duc Minh, Director of the Provincial Tourism Promotion Center, tourism promotion plays a very important role in attracting tourists as well as developing the tourism industry.

As determining that importance, recently, the Provincial Tourism Promotion Center has carried out this work in many different forms. In addition to promoting advertising in the media and on digital platforms, the center also implements advertising and promotion activities through organizing cultural and tourism events to attract customers. Besides, the center also takes part in tourism events and festivals organized by provinces and cities to introduce products and tourism potential of Binh Duong as well as connect tourism companies in the province to access and expand markets.

Currently, Binh Duong tourism types are quite diverse, including visiting historical - cultural relics, ecotourism, river tourism, industrial tourism, MICE tourism... Recently, Convention - Exhibition Center, World Trade Center Binh Duong New City (WTC BDNC) is the place where the province holds many large events, conferences, and fairs to connect trade and cooperate with investors. At almost every event, the province's tourism industry introduces and organizes trips to some destinations in the province. Most recently, the Provincial Tourism Promotion Center organized trips for delegates attending the 2024 Horasis China Meeting to visit areas and destinations in the province. Visiting delegates came from many countries, such as: China, America, Germany, Japan, Netherlands, Singapore...

This was an opportunity for Binh Duong to promote and introduce tourism images to delegates, thereby spreading it to more people in the future. Along with destinations to introduce provincial economic and educational achievements, such as: Binh Duong Provincial Intelligent Monitoring and Operation Center (IOC), World Trade Center, Eastern International University, VSIP 2, cultural heritage destinations were also appreciated by the delegates. In particular, when visiting and experiencing lacquer painting at the Tuong Binh Hiep traditional lacquer craft village, the delegates were very excited and loved the products of this craft village.

Through this program's activities, it has promoted and introduced the socio-economic achievements and traditional cultural beauty of Vietnamese people in general, and of Binh Duong in particular during the reform period to representatives from many countries attending the forum. Speaking after this program, Ly Ngoc Dung, Lipatech Environmental Protection Technology Company (USA), shared: “I had a very interesting visit to Tuong Binh Hiep lacquer village. Through the trip, I learned the steps and ingredients to make a lacquer product. I feel these handicraft products are very beautiful and sophisticated. I really like them. In the US, I also have a set of lacquered tea trays. Foreigners love lacquer products. I see the export potential of this industry is huge."

Keep pushing

In the first months of 2024, Binh Duong's tourism had optimistic signals, the number of visitors as well as total tourism revenue increased significantly compared to the same period last year. Contributing to the overall result are cultural, sports, and tourism activities organized by the tourism industry in coordination with units and localities during the past April 30 and May 1 holidays.

According to statistics on the performance of tourism companies in the province, from April 27 to May 1, 2024, Binh Duong tourism served about 151,000 visitors, with a total revenue of about 83 billion VND. Compared to the same period in 2023, tourist arrivals increased by 8% and revenue increased by 18.6%. In addition to major tourist areas such as Dai Nam (Thu Dau Mot City), Thuy Chau (Di An City), the water music performance program on Bach Dang river organized by Thu Dau Mot City during this year's holiday was also attracted a fairly large number of visitors. In just five days of service, this program attracted more than 50,000 tourists and people to watch live. In addition, programs such as boat races, food streets, book weeks and other art activities attracted tens of thousands of visitors.

To achieve the goals set for tourism in 2024, tourism promotion to introduce tourism images and products are extremely important. Nguyen Duc Minh added that to introduce and promote the image of Binh Duong tourism to tourists, the center will continue to update, compile, and post information on Binh Duong tourism applications; website: dulichbinhduong.org.vn; in the media and on the Tokyu bus system. These are information channels that help Binh Duong tourism introduce information more widely. Besides, tourism development is also focused on by this unit.

“Currently, the center is continuing to support units and businesses providing tourism services to introduce and promote products and services on electronic information pages and the Binh Duong Tourism app. Especially preparing content to promote the province's tourism image at the "Ripe Fruit Season Festival” hosted by the province in Thuan An City this coming June", Minh said.

Reported by Hong Thuan - Translated by Ngoc Huynh