To innovate advertising methods, Vietnamese people love Vietnamese products

As one of the most dynamic economic localities, Binh Duong always creates conditions for businesses to invest in production and business. Recently, as accompanying businesses, localities have actively innovated advertising methods in encouraging Vietnamese people to prioritize using Vietnamese products, creating opportunities for local products to reach the market.

Market orientation

According to Phan Thi Khanh Duyen, Deputy Director of Provincial Department of Industry and Trade, the industry and trade branch has made many efforts to bring Vietnamese goods into distribution channels and organize exhibitions and fairs to bring Vietnamese goods closer to consumers, to the countryside, to areas crowded with workers. The department also proactively works with stabilization sellers to ensure that quality Vietnamese products are brought to local people. Besides, they organized fairs to connect supply and demand to bring Binh Duong goods to consumers inside and outside the province, facilitate production, and contribute to the socio-economic development of the province. Binh Duong people know Vietnamese products and love Vietnamese products because of that."

Local products displayed at workers' festival in November 2023.

“Industrial promotion and trade promotion activities for the consumption of Vietnamese goods have provided timely information about market developments, the ability to balance supply and demand of all types of goods, and market information on prices and demand, regulations, standards on packaging, designs, food safety and hygiene standards... to increase the competitiveness of Vietnamese goods, do market orientation, production orientation; help consumers easily identify information about consumer services and make reasonable choices about Vietnamese products. The work of connecting supply and demand of goods between Binh Duong and provinces and cities indeed makes an important contribution to promoting product consumption connections, strengthening linkage activities in the supply chain of Vietnamese goods, and supporting the sustainable connection between manufacturing and distribution enterprises, ensuring the balance of supply and demand of goods in the area", Duyen added about the method of connecting supply and demand of Vietnamese goods.

Especially with the establishment of the new WTC Binh Duong New City, the display and identification of Vietnamese goods has become more formal. With this exhibition area, many businesses said that the display and identification of modern and high quality products will be effective, becoming a strength in promoting the province's strong products, OCOP products and encouraging consumers to prioritize using Vietnamese products and gradually replace imported products.

Responsible enterprises

On the business side, while Binh Duong is deeply integrating into the global economy, businesses are clearly aware that the development of domestic trade plays an important role in stimulating production and consumption, making an important contribution to development. Phan Thi Thuy Trang, owner of Dang Nguyen coffee production facility (Phu Giao district), said that when products are supported to be displayed at markets inside and outside the province, it helps domestic producers have the opportunity to promote their brand, expand distribution channels, develop the domestic market, increase market share, access the large rural market, and connect local distributors. In addition, businesses have the opportunity to survey psychology, understand consumer demands, purchasing methods, consumer awareness, prices, quality, and product designs. From there, businesses orient production in accordance with consumers' needs and payment ability."

Furusawa Yasuyuki, General Director of Aeon Vietnam Company said, currently, Vietnamese products are the choice of many customers, product quality and design have also been significantly improved. At Aeon Binh Duong, Vietnamese goods account for 80-90% of products on shelves. Aeon selects high-quality Vietnamese products to deliver to consumers, in addition to promoting Vietnamese products to Aeon's distribution channels globally. Aeon also facilitates the entry of local goods into supermarkets. Through promotion conferences and supply and demand connection, Aeon wants manufacturing units to grasp the regulations of the distribution system and reach out to consumers to improve the quality of goods and packaging to meet the needs of Vietnamese consumers.

At the conference to connect supply and demand in the Southeast region in 2023, Luong Ngoc Van, Director of Truong Tho Company (Ben Cat Town) affirmed that the conference had created extremely favorable conditions for businesses in the provinces and cities to find partners, expand consumption markets. The organized activities make an important contribution to developing consumption connections, strengthening linkage activities in the supply chain of Vietnamese goods, and supporting sustainable links between manufacturing enterprises and distribution enterprises. This is a very favorable condition for businesses as well as businesses in provinces and cities to find partners and expand product consumption markets. Representatives of producing and distributing enterprises exchanged and shared experiences in management and administration; introduced production and business methods; goods supply situation; and introduce, clarify information about products and services produced and provided by their business.

Deputy Minister of Industry and Trade Do Thang Hai: Binh Duong Province has seriously disseminated and implemented of the content of Conclusion Notice No. 264-TB/TW dated July 31, 2009 of the Politburo, Conclusion No. 107-KL/TW dated July 10 April 2015 of the Secretariat, Directive 03-CT/TW dated May 19, 2021 of the Secretariat, Directive No. 28/CT-TTg, Decision 386/QD-TTg of the Prime Minister. The province issued documents ranging from plans and specific instructions for localities, agencies and units from the province to the grassroots to implement; at the same time, be proactive in implementing the campaign with many diverse and attractive forms, attracting the involvement of all classes of people, promoting production and business efficiency.

Reported by T.My, A.Tuan - Translated by Ngoc Huynh