More than 80 local and foreign businesses are showcasing the advertising sector’s latest technologies at the 4th Vietnam International Advertising Equipment and Technology Exhibition (Vietad 2013), opened in HCM City on August 3. The exhibition’s 200 pavilions displaying nanotechnology, printers, and lasers are this year focused on new environmentally friendly advances. Several seminars and forums will also be held during the event examining Vietnamese advertising trends and Japanese LED billboards. It is expected to attract 6,000 visitors and will run through to August 6. The exhibition’s organisers Dong Nam Advertising and Commercial Promotion JSC are planning a similar event in Hanoi over November 11–14. VOV