To boost tourism promotion

Since the beginning of the year, tourism promotion activities in the province have been affected by the situation of Covid-19 epidemic. However, with the attention and timely guidance of the Department of Culture, Sports and Tourism, in the first 6 months, the Provincial Tourism Promotion Center has implemented and implemented many activities and programs, contributing to connect and develop tourism in the province.

Ho Chi Minh City delegation visited and learned a historical - cultural relic in the province to prepare for the tourism connection in the coming time.

Information enhancement

In order for tourism activities to reach people inside and outside the province, tourism information is always carried out regularly by the Provincial Tourism Promotion Center. Mr. Nguyen Duc Minh, Director of the Provincial Tourism Promotion Center, said that in the first 6 months, although the operation was partly affected by the general situation, the center always promoted tourism information. Particularly, it is participating in the promotion, information and tourism promotion of the province at the exhibition "Spring Tour of Binh Duong" in the series of Spring Flower Festival, Spring Newspaper Association and New City Flower Street. Binh Duong in 2020, providing tourist information and fun activities in the year of 2020 taking place in the province. On the other hand, the center also prints the Binh Duong Spring Travel publication in 2020 to provide tourists and local people; At the same time, working with handicrafts and traditional craft villages to invite them to participate in promoting and providing information on Binh Duong tourism at the event.

In addition, the center also organizes a lot of fun activities, such as: Clown bubbles, magic circus, sand painting, street art performances, art drawings and display of winning products at Binh Duong tourism gift design contest and Binh Duong tourism beautiful photo contest to serve the people. The Center has also provided more than 2,000 Binh Duong tourism information publications to the Vietnam Fatherland Front Committee of the province to serve tourists and expatriates on the occasion of the Overseas Vietnamese Spring Meeting 2020.

In the first 6 months, the Provincial Tourism Promotion Center has also built and designed 4 categories including: "Binh Duong Spring Travel 2020"; the contest "Explanation and introduction of tourist destinations in Binh Duong province"; logo design contest slogan about tourism in Binh Duong; The 3rd "Binh Duong Food Festival" in 2020 on Website: dulichbinhduong.org.vn to compile, update news and provide information about activities related to the above events. This activity has met the needs of Binh Duong tourist seeking information, as well as contestants participating in competitions and festivals.

The promotion of Binh Duong tourism is also concerned, coordinated on media inside and outside the province. To prepare for the launch of Binh Duong tourism promotion app in the near future, the center has organized the collection of Binh Duong tourism information to provide an updated database on the app. Once completed and launched, this is an official information channel, conveying all the information about Binh Duong tourism to domestic and foreign tourists.

Tourism promotion

Mr. Nguyen Duc Minh said that in order to enhance the propaganda, promotion, promotion and introduction of images and tourism products of Binh Duong to domestic and foreign tourists, the center has planned and advanced, surveying new and prominent tourist destinations in the province. This activity not only helps the center collect information and databases, but also creates cohesion, invites units to participate in tourism promotion and promotion activities of the province.

As soon as the activities began to resume after a pause due to the impact of the Covid-19 epidemic, the Tourism Promotion Center advised the Department of Culture, Sports and Tourism to issue a plan, The third “Binh Duong Food Festival” rules in 2020. The plan and rules for joining this festival were transferred to the Department of Culture, Sports and Tourism and the Tourism Promotion Centers of the provinces and cities in the region. Eastern and Southwest regions to mobilize prominent local food businesses to participate. Tourism promotion activities are also implemented by participating in information booth, promoting Binh Duong tourism at tourism-related events in other provinces and cities.

Mr. Nguyen Duc Minh, assessed with the efforts of the collective of cadres, civil servants and officials of the Provincial Tourism Promotion Center, the information and promotion of tourism promotion has been being promoted and replicated and received the attention of many units, visitors inside and outside the province. The connection between the Tourism Promotion Center with business units of tourism services, handicraft village products, tour operators ... in the province is increasingly tight and effective. Many tourism products are formed to serve tourists, such as: Thuy Chau ecotourism area; Doi Champa tourist destination; Binh Duong Food Festival; Bach Dang Pomelo Festival; Ngang Bridge rendezvous; river tourism; horse and racing racecourse (Dai Nam cultural and sports tourist area) ... These are favorable conditions for the center to promote tourism promotion and promotion when participating in events and associations of markets and festivals in and outside the province.

Reported by Hong Thuan – Translated by Vi Bao

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