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2011 – The year of 3D TVs

Update: 23-05-2011 | 00:00:00

3D TVs have become more familiar to Vietnamese consumers for the last several years. However, analysts have every reason to believe that 2011 would be the year of 3D TVs, especially after a series of ceremonies to launch 3D TVs onto the market took place in April.

New technologies bring new products

TCL is considered one of the electronics manufacturers which displayed 3D LCD TV at home appliance centers in Hanoi and HCM City last year, initiating a new tendency on the audio-video product market.

 In late April 2011, LG Electronics marketed Cinema 3D series, while announcing that it has got the “Flicker free” international certificate from two European inspection institutions--Intertek and TÜV, which can help viewers from eyestrain and dizziness. The series of products use 3D FPR (Film Patterned Retarder) which can bring clear, bright images and wider viewing angle like the technology used in the 3D movies presented at cinemas. The polarizer used for the TVs is like the 3D glasses used at cinemas, but it is lighter.

With the next generation Cinema 3D, LG is striving to lead the Vietnamese market. Ko Tae Yeon, General Director of LG Vietnam, said that the growth rate in the 3D TV market share since 2009 has exceeded the initial expectations, while the company hopes to obtain the growth rate of 50 percent in 2011.

Aiming at Internet applications, the 42-60 inch TV series manufactured by LG this year, all have small keyboards (like the one of iPhone), which allow users to type the addresses to access. The addresses of some websites or music forums are provided already, so that users can easily access digital content services.

Prior to LG, Samsung also introduced the series of 3D TVs which allow users to surf on Internet in order to search and update data on social networks, or chat with webcams.

In the series of products, 3D auto contrast feature can help upgrade the quality of images, while 3D converter allows converting 2D content into 3D with more detailed and natural images, and the depth rendering technology can help make sounds deeper and broader.

Sony has also released information about the launching into the Vietnamese market; the TV series Sony Bravia with integrated 3D technology and Internet access. Introduced as the TV series with high quality images thanks to shutter technology, BraviaTM 3D series will have many models which a wide range of prices. Sony is also the first electronics manufacturer which marketed 32 inch 3D TV.

The market needs a driving force

Market analysts say that electronics manufacturers see Vietnam as a potential market for 3D TVs in South East Asia. However, the sales in Vietnam of the manufacturers proved to be unsatisfactory last year, even though Vietnamese consumers have shown their interests in the products with the advanced technologies.

The problem is that people only came to distribution centers to do “window shopping”, while they still did not think of owning the expensive products. The sale price of 3D TVs proves to be too high if compared with the average income of consumers. 3D LCD TVs, for example, are priced at over 30 million dong, while Plasma 3D TVs are sold at over 40 million dong.

Besides, Vietnamese consumers are still hesitant to purchase 3D TVs because of the health problem. A survey has found out that middle aged viewers feel eyestrain when watching 3D TVs. Meanwhile, many say they feel headaches when using the glasses they purchase on the market. Manufacturers have to advise people to use standardized 3D glasses.

 Previously, manufacturers mostly used shutter glasses in order to create 3D effects. The technology requires the electricity charge glasses, while the prices of the glasses are really high at some hundreds of dollars.

 

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