The Hue Imperial Citadel has attracted a large number of visitors thanks to the tour “ Hue - One destination – Five heritage”, including complex of Hue ancient capital, Hue royal court music, moc ban (wood blocks) and chau ban (official documents) of Nguyen Dynasty (1802-1945), and poetry in Chinese-language scripts on Hue royal architecture which was recognised as world documentary heritage by UNESCO.
Numerous products have been offered to lure tourists, such as sight-seeing at Dai Noi by night, Hue traditional cuisine tour, Emperor Dragon Boat tour, community-based tours, among others.
The programme “Dai Noi by night” is designed to provide tourists with an experience of ancient royal rituals, traditional dances and art performances as well as Hue traditional crafts and other royal activities. The tour welcomes between 4,000-9,000 visitors each night.
During the National Reunification Day (April 30) and May Day holidays, the relic site received more than 30,000 tourists, including over 9,000 foreigners.
In 2017, the province aims to draw between 3.3-3.5 million tourists, with foreign visitors accounting for 40-45%, generating VND3.2-3.3 trillion (US$140.7-145.1 million), up 8% in volume and 3% in value from 2016.
By July 10, the Hue Relics Preservation Centre served 1,650,000 tourists, earned 175.4 billion VND (7.7 million USD), up 17.9 percent year on year.