Digital-based image and brand construction

In the context of globalization and the rapid development of technology, building images and brands on digital platforms is not only a trend but a key factor for businesses to survive and develop.

Businesses participate in training to support image and brand building on digital platforms

Opportunities well taken

Mrs. Nguyen Thuy Hang, Director of the Center for Trade Promotion and Industrial Development under Department of Industry and Trade, said that the 4^th industrial revolution has been strongly affecting all aspects of life, including the fields of information technology and digital transformation. The development of the internet and digital platforms has opened up opportunities for businesses in accessing the market, promoting their brands and selling products. However, to effectively take advantage of these opportunities, businesses need to equip themselves with new business skills that are in line with the trends of the times. The industry and trade sector always strives to support businesses and cooperatives in the province to learn together and share skills and experiences on digital platforms to help develop their brands and build their product images in the current context.

Mrs. Luong Thi Be Tho, Deputy Director of Truong Tho Production and Trading Company Limited in Ben Cat city, said that currently, commercial business on the 4.0 industrial platform is increasingly open with many models and participants. Supply chains are also gradually changing in a more modern direction with the support of digitalization and information technology. In particular, the TikTokshop platform is considered one of the useful and outstanding tools that help businesses approach customers directly, quickly and at optimal costs, thereby promoting and enhancing the image and brand of the business.

Currently, Truong Tho Company's TikTok channel has 4,000 views. The company is striving to increase the number of views by sharing very practical information associated with real images of the production process, from the selection of raw materials to the processing and production process, helping consumers find the information they need and trust in the company's products.

To new customers

According to Mr. Nguyen Thanh Duong, Director of INTEC Center under Ministry of Industry and Trade, Binh Duong enterprises can fully utilize the power of digital technology to develop further, as not only an effective means to support image and brand enhancement but also a stepping stone to help businesses increase sales and promote competitiveness in the future. The industry and trade sector brings Binh Duong enterprises not only theoretical knowledge but also the opportunity to practice directly with experienced experts from TikTokshop with skills such as livestream sales, building promotional content and taking advantage of attractive factors to increase interaction, opening up opportunities to learn, share experiences, overcome difficulties and build a strong business community in Binh Duong, being ready for new challenges and opportunities of the digital market. In these activities, together we seize the opportunity to bring Binh Duong products further and affirm their value to customers. “On the part of the industry and trade sector, we always strive to provide businesses and cooperatives with a clear understanding of how to use e-commerce platforms and make the most of digital tools such as TikTok and Facebook to reach for our new customers, enhance their brands and develop sustainably in the digital age,” said Mr. Duong.

With constant efforts, Binh Duong's industry is gradually transforming and adapting to the new situations and moving towards sustainable development. Particularly in the agricultural sector, the application of digital technology to agricultural production and trading not only helps improve productivity and product quality but also opens up many new opportunities in trade promotion, especially on digital platforms, helping businesses save time, costs and human resources, reach potential customers through online channels, better understand customer needs, thereby developing more effective trade promotion strategies.

According to Mr. Nguyen Hong Quyet, Director of Kim Long High-Tech Agricultural Cooperative in Phu Giao district, training skills and providing direct guidance to businesses and cooperatives on how to sell online (livestream), build booths on digital platforms, support direct sales operations, create videos promoting product brands etc. help increase opportunities for trade connections and boost domestic consumption.

With strong economic potential and available advantages in industrial and agricultural products and goods, businesses in Binh Duong can develop extensively in the international market if they make good use of digital technology platforms. Therefore, businesses do not just stop at developing products but also need to focus on building a sustainable and reputable brand, helping to position the business's name on the global economic map.

Reported by Tieu My – Cam Tu – Translated by Vi Bao