Effeciency from tourism promotion

Also like 2017, 2018 was considered as a successful year of the province’s tourism sector with many entertainment activities organized, absorbing a large number of visitors. This result has step by step contributed to promoting the local tourism in line with the scale of the local potential.

Impressive figures

In 2018, the province’s tourism sector implemented many tourism promotion programs with positive results, aiming to realize a goal of becoming one of the local sectors with high revenue. Accordingly, the sector’s total revenue was estimated at VND1.36trillion or 102.6% of the year’s plan, up 6.3% compared to 2017.

A tourism booth of Binh Duong at the Hung Kings Memorial Festival 2018

According to the Tourism Management Division under provincial Department of Culture-Sports and Tourism, with many tourism promotion programs, the province in 2018 absorbed many visitors. Particularly, the province welcomed around 4.750 million of visitors or 102% of the year’s plan, up 4.4% against 2017.

Province-based tourism sites, namely Dai Nam, Dot-Champa, Thuy Chau, Cau mountain-Dau Tieng reservoir…, welcomed more than 2.9 million of visitors. Around 860,000 pilgrims visited Thien Hau Lady Temple, pagodas…on the annual Thien Hau Lady Temple festival, Buddha’s birthday and Vu Lan season. As surveyed, many tourists have regularly returned to Binh Duong to play and relax in recent years. Province-based tourism sites have also launched many new programs, especially on Tet and great holidays.

Tourism promotion

Along with new tourism programs launched by province-based tourism sites, provincial Tourism Promotion Center has focused on the local tourism promotion, aiming to absorb more visitors.

Foreign visitors at a lacquerware facility in TDM city’s Dinh Hoa ward

Nguyen Duc Minh, Director of provincial Tourism Promotion Center said that the center has regularly improved popularization forms; designed many columns on website: dulichbinhduong.org.vn, namely “Enjoying Tet in Binh Duong”, “Thien Hau Lady Temple Festival”, “Hung Kings’Temple Festival 2018”, “HCM city Tourism Festival 2018”, “International Travel Expo (ITE) 2018”…, providing tourists with recreational revenues. In October, 2018 alone, the province’s website:dulichbinhduong.org.vn welcomed 148,204 visitors.

In addition, introducing tourism activities of the province via printed matters from the center at tourism festival has also upheld its efficiency. As of now, the center has published printed matters on “Enjoying Tet in Binh Duong”, “Binh Duong tourism”, “Binh Duong ecotourism”, tourism products, beautiful tourism photos…

Mr.Minh added that over the past time, provincial Tourism Promotion Center advised provincial Department of Culture, Sports and Tourism on carrying out a survey on some orchards in Tan Uyen town and North Tan Uyen district for visitors. The center also coordinated with Song Be Tourist Company to design the local tours for delegates of the World Technopolis Association summit 2018 and the Horasis meeting 2018; kicked off an exhibition on ASEAN photos, documentary films and documents…, thereby contributing to promoting the local tourism sector.

As planned, the first provincial Street Food Festival 2018 will take place at Bach Dang park in TDM city’s Phu Cuong ward from December 22 to 23. The festival includes 29 booths on food, 5 booths on handicraft items and 2 booths of travel units. Many art performances will be also organized during the festival…

For more tourism information, please contact provincial Tourism Promotion Center: 239 Thich Quang Duc street, Chanh Nghia ward, Thu Dau Mot city, Binh Duong. Tel: (0274) 3 855 636. Website: www.dulichbinhduong.org.vn. Email: ttxtdl@binhduong.gov.vn

Reported by Khanh Dang-Translated by K.T