Efforts made to broadcast tourism images of Binh Duong to visitors

The Covid-19 epidemic has greatly affected the tourism industry of the nation in general and Binh Duong province in particular. Overcoming common difficulties, in the first months of 2021, the provincial Tourism Promotion Center focused on performing assigned tasks and taking advantage of the time of social distancing to perform tasks less affected by the epidemic.

The examiners are grading the photographs of the Binh Duong tourism finest photography 2021

To bolser tourism information

In the first months of the year, tourism information activities have always been promoted and maintained by the provincial Tourism Promotion Center. Mr. Nguyen Duc Minh, Director of the provincial Tourism Promotion Center, said that the Center has effectively used the website of www. dulichbinhduong.org.vn to provide visitors with information about Binh Duong tourism quickly and conveniently. The strengths of the website are also exploited to connect, link and share information with tourism promotion agencies throughout the nation. Enterprises providing tourism services inside and outside the province are supported and encouraged to participate in promoting their images on the center's website; at the same time, expanding joint ventures and associations to form new tours and routes to meet the increasing demands of tourists when coming to Binh Duong.

In order to bring tourism images to people and visitors, the provincial Tourism Promotion Center has provided images of tourism in traditional craft villages and orchards in the province for Lottery One Member Limited Liability Company of Binh Duong to promote Binh Duong tourism products on the province's lottery tickets. In addition, the center has also provided information on tourist attractions in the province to support Saigontourist Travel Service Co. Ltd. to offer tours to visit tourist attractions in the locality serving tourists from Ho Chi Minh city. The provincial Tourism Promotion Center also provides images and video clips of Binh Duong tourism to Department of Tourism of Ho Chi Minh city so that the unit can make 3D maps of tourism to serve the needs of searching tourist information of domestic and foreign tourists.

The development and release of publications and promotional materials on tourism is one of the activities carried out by the provincial Tourism Promotion Center regularly to introduce and supplement information about potential destinations to develop tourism in the province along with tourists far and wide. In addition to the published publications, from the beginning of the year, the provincial Tourism Promotion Center has printed the publication of "Binh Duong Spring Tour" in 2021 for tourists and local people; it has also compiled the content of the publication to promote industrial tourism, "Smart village tourism in Bach Dang commune of Tan Uyen town" in 2021 to prepare for printing and publishing to serve the tourism development of the province in the near future.

Tourism restoration efforts

Mr. Nguyen Duc Minh said, the collective efforts of officials and employees of the provincial Tourism Promotion Center has made tourism promotion in the province increasingly up and opened. The work has received the attention of localities and support from tourism service businesses in the province. In particular, over the past time, the Center has promoted its role as a focal point in the process of providing tourist information in the province to organizations and individuals who come to find out information to make reportages, diary, topic, and projects on Binh Duong tourism. Thereby, many new tourism products have been formed such as the model tour to visit Tan Uyen by the Culture and Information Division of Tan Uyen town in collaboration with enterprises to build and bring tourists to the locality.

Districts, towns and cities in the province have also released their own local tourism promotion publications, contributing to promote and enhance the position of the province's tourism. In particular, the re-operation of Binh Duong Tourism Association in recent years has contributed to create cohesion among tourism service businesses in the province. Thereby, there has been a combination as well as improvement of the competitiveness of tourism service businesses in the province in particular and the tourism in the province in general.

However, according to Mr. Nguyen Duc Minh, the Covid-19 epidemic in the first months of 2021 has significantly affected the operation of the unit. The implementation of social distancing in recent times is also one of the reasons leading to some activities of the Tourism Promotion Center to be postponed and not taking place as planned. To promote tourism in the province, in the remaining months of 2021, the provincial tourism promotion center will focus more on propaganda and promotion of tourism activities; In the immediate future, it is to prepare all aspects to organize a summary and award ceremony of the "Beautiful tourism photos of Binh Duong" contest in 2021 in November.

Along with that, the unit continues to coordinate with media units inside and outside the province to carry out news and articles to promote Binh Duong tourism to attract tourists to Binh Duong when the epidemic is under stable control. Mr. Nguyen Duc Minh said: "The difficulties ahead are still there, but the provincial Tourism Promotion Center will make efforts in many different ways to help tourists know more and more about Binh Duong tourism, thereby contributing to the development of Binh Duong tourism in part of restoring and promoting tourism development after the epidemic in the province is stably controlled.”

Reported by Hong Thuan – Translated by Vi Bao