Joining hands from the government and enterprises are in need for tourism development

Update: 28-02-2016 | 14:09:32

Binh Duong province has many advantages to develop tourism, like: many rivers and lakes, traditional villages, historical, culture sites… Recently, the province's tourism has made efforts to boost this industry. However, the government and travel units must join hands to efficiently exploit tourism potential.

Many efforts

In 2015, tourism sector contributed largely to the overall development of the province. Tourism promotion was reinforced by the authorities through the participation in cultural, tourism events. In particular, the province maintained and successfully organized “Lai Thieu ripe fruit season” Festival 2015, promote the "Lai Thieu orchard" brand name to domestic and foreign tourists.

Tourists visited pottery production activities at Van Phuc Company in Tan Phuoc Khanh ward, Tan Uyen town

According to Le Phan Thuan, Deputy Director of provincial Department of Culture - Sports and Tourism, in 2015, the province had 37 more tourism accommodation businesses (6 establishments as organizations 31 establishments as individual business households) with 799 rooms, total registered capital of 122.27 billion VND; and 9 more travel businesses. Total tourist arrivals reached 3.8 million; total tourism revenue reached more than 900 billion VND.

In addition, the introduction of Binh Duong Tourism Portal (www. dulichbinhduong.org.vn) has served visitor’s information needs and helped to promote Binh Duong tourism to domestic and foreign tourists.

At present, Binh Duong province has 12 national monuments, 40 province-level monuments in many fields: history, architecture, traditional villages, manners and customs, festivals..., creating specific characteristics of Binh Duong. However, the cooperation between local government and travel units has been ineffective, thus untapped tourism potential of the province.

According to Department of Culture, Sports and Tourism, the province has 5 international tourism companies, 21 domestic tourism companies and travel agencies. It is considered as an advantage to bring tourists to Binh Duong. However, referring to tourist attractions in Binh Duong, travel units just introduce Lai Thieu orchard, Phu Loi Prison, Iron Triangle Tunnels, Dai Nam entertainment park, Hoi Khanh Pagoda... and set up tours from Binh Duong to Da Lat, Vung Tau, Phan Thiet...

Intensifying tourism advertising

Nguyen Viet Hung, Deputy Director of Binh Duong Travel, said: “Managers of travel units often say that Binh Duong had very few of tourist attractions, tours were not really attractive. In my opinion, Binh Duong has many tourist attractions from resorts, historical sites, sightseeing tours to tours returning to the source… Tourism potential of Binh Duong is large with many attractive sights, but advertising has not been really powerful”.

For provincial tourism industry to thrive, along with efforts of each unit, travel unit representatives said they needed the State’s supports, such as: ticket prices, preferential loans for investment ... Then, they will boldly launch new tours and bring tourists to Binh Duong. Additionally, the authorities should choose some travel companies to execute tourism promotion objectives.

Vo Thi Anh Xuan, Director of Tourism Promotion Center under Department of Culture, Sports and Tourism, said, the current tour guide team of the province was not strong enough to guide tourists thoroughly. In the future, the center will organize training courses for tour guides to provide information on provincial tourist attractions, enhance tourism promotion through trade fairs, festivals in provinces and cities nationwide. The center will also compile new Binh Duong tourism handbook, maps print bilingual Vietnamese - English folding books about historic, cultural sites, tourist attractions… to serve communication and advertising works. Regarding supporting travel units in tourism development, the center will make suggestions to Department of Culture, Sports and Tourism to have the best solution.

Department of Culture, Sports and Tourism has also counseled PPC to adjust Binh Duong province tourism development planning by 2020 with vision towards 2030 to be in line with Southeastern region tourism development overall planning till 2020 and vision to 2030. The Department also worked with Binh Duong Urban Development Planning Institute to counsel PPC to approve the planning of investing, renovating, exploiting Ba Lua port to become a tourism port for calling for investments, waterway tourism development on Saigon River in the near future.

Reported by Hoang Pham – Translated by Ngoc Huynh

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Joining hands from the government and enterprises are in need for tourism development

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