Vietnamese goods cover the domestic market

Binh Duong is making efforts to gather and develop goods of the province to markets of other provinces and cities in the country and the world through many distribution channels. That activity has contributed to stimulating production development and consumer demand for Vietnamese goods.

Fatherland Front Committee of An Thanh Ward (Thuan An City) organizes a "zero-dong market" and propagates the campaign "Vietnamese people give priority to using Vietnamese goods".

To trust Vietnamese goods

Currently, distribution system of consumer goods in the province has developed quite comprehensively with 98 markets, 12 supermarkets, and 5 shopping centers. Retail businesses in the province also developed a network of 222 convenience stores, reaching out to remote areas of the province. Vietnamese products account for 80% of distribution channels, and account for 90% supermarkets and convenience stores; this has helped consumers in the area, from urban to rural areas, easily access and purchase domestically produced goods.

In order to create a foothold for Vietnamese goods, all competent levels and branches in the province have implemented many trade promotion and market development activities. In particular, retail businesses have large-scale promotional programs, creating favorable conditions for consumers to buy Vietnamese goods, use quality services, and appropriate prices.

The provincial industry and trade branch widely disseminates product quality of Binh Duong enterprises in response to the campaign "Vietnamese people give priority to using Vietnamese goods". Since then, creating a strong change in the community's awareness of using Vietnamese goods, encouraging production and business units to improve production capacity, product quality, increase healthy fair competition, support local businesses in promotional activities and stimulate the purchase of Vietnamese goods.

Businesses in Binh Duong introduce their products directly to consumers at a trade fair of agricultural products and agricultural machinery in Phu Giao district.

Through trade promotion activities in the province, Vietnamese goods are increasingly preferred by consumers, especially those that are advertised and sold at fairs and exhibitions. Since then, Vietnamese goods produced by Binh Duong enterprises earned the trust of consumers.

Dao Anh Nguyet, a resident of Phuoc Vinh town, Phu Giao district, said that her town haven't had a large supermarket, thus she likes to visit fairs and exhibitions to update new product information. Recently, when she went to shop at Phu Giao district trade fair of agricultural products and agricultural machinery 2023, she found that most of the products here are locally produced, safe in quality, have reasonable prices and attractive promotions. “I think that bringing local specialties directly to consumers is a good opportunity for both consumers and producers. Therefore, producers should increase outreach activities to consumers to create the spread for their products," said Ms. Nguyet.

Tran Thi Kim Lan, Vice Chairwoman of Provincial Fatherland Front Committee, said that with many efforts of the whole political system, the campaign "Vietnamese people give priority to using Vietnamese goods" has spread extensively and have a positive impact on social life. Consumers, agencies, and organizations are more fully aware of consumers' responsibilities and interests for domestically produced products, thereby, changing attitudes and purchasing behavior and use Vietnamese goods, products and services. Consumers' perception has changed quite clearly from buying foreign goods to trusting and prioritizing and using domestically produced goods, contributing to creating favorable conditions for businesses to develop production and increasing national budget revenue.

Efforts to promote products

Nguyen Thoi Hoa Binh, Director of Dong Tay Trading - Service Co., Ltd (Tan Hiep Ward, Tan Uyen City), said that the domestic market is not large; to penetrate this market, enterprises must pay attention to all stages from designs, designs to raw materials and sales channels. In order to compete, in addition to improving product quality, diversifying their products, the introduction of sales is important. “However, up to 90% of small and medium-sized enterprises have weak potential, so they have to have good strategies to survive. It is necessary to have multi-faceted support from State agencies, especially against smuggled goods and counterfeit goods. Besides, it is necessary to have more mechanisms and policies to stimulate the domestic market, especially in tax and capital support," said Ms. Nguyen Thoi Hoa Binh.

According to Tang Thi Hang, owner of Hieu Hang's bird-nest production facility (Bau Cam hamlet, An Long commune, Phu Giao district), for small businesses, domestic market is the first platform for brand development. However, bringing Vietnamese goods to consumers is still under unfair competition pressure. Notably, there is still a part of consumers who prefer foreign goods but with cheap prices, thus they buy fake products.

Binh Duong is considered to have many advantages in investment and development of consumer products. In addition to the diversity of production materials, the province has a large number of workers, which is a condition for developing the consumption market. In order to make good use of these potentials, the province continues to build investment incentive mechanisms, especially in trade - services, development of goods.

Ms. Tran Thi Kim Lan said that in order to continue implementing the domestic market development project combined with the campaign "Vietnamese people give priority to using Vietnamese goods" in 2021-2025 period, this unit is actively coordinating with localities and competent agencies to encourage Vietnamese enterprises to improve and innovate production and business methods, expand the supply network of goods in the province, along with prioritizing the use of Vietnamese products in public procurement. 

Reported by Thanh Hong - Translated by Ngoc Huynh