Vietnamese products gradually cover rural market

In recent years, Binh Duong has strengthened the development of commercial infrastructure, supported enterprises in producing and dealing in products, services; at the same time, strengthened trade promotion activities, expand consumption channels, continued to raise people's awareness of selecting and prioritizing Vietnamese goods.

People select Vietnamese products at a market in industrial zones and clusters in Ben Cat Town.

 Two-way interaction

In An Tay commune, Ben Cat Town, it is not difficult to find locations of selling Vietnamese products with a full range of items from clothing, shoes, cosmetics to necessities. An Tay market and nearby small grocery stores, products are diverse in types, designs, with suitable prices. According to a small shopkeeper here, in recent years, people's demand for buying and using Vietnamese goods has been increasing. Therefore, instead of selling imported goods, small shops in this market switched to selling Vietnamese prducts.

On the people's side, due to access to many high-quality Vietnamese products, many consumers have chosed and trusted Vietnamese goods. Nguyen Thi Bay, An Thuan hamlet, An Phu Ward, Thuan An City, said that last year, she received Viet Hai fish sauce as a promotional item, then she was encouraged to use Vietnamese goods, she increasingly realized that Vietnamese goods have many advantages. "I choose popular products but have good quality and clear information on packings. Now there are so many products faking famous brand names. Vietnamese goods have helped people understand and trust more in domestic products", Ms. Nguyen said.

Vietnamese goods' market days in rural and remote areas not only help enterprises and producers promote, introduce and access the market but also are opportunities to grasp the demands, tastes and purchasing power of people in rural areas, thereby to have a more suitable business strategy. Vu Nhat Nam, Director of Vu Nhat Nam Pharmaceutical Company, said that in recent years, the company had achieved a large number of customers thanks to market days in remote areas. Mr. Vu said that to get a variety of customer components, the first thing was to have good-quality products meeting consumer needs, tastes, habits. In addition to an price policy appropriate to customer's income and affordability, enterprises need to participate in programs to expand their market. According to Mr. Vu, these market days are the addition, filling the market, help the company strengthen and expand their market quickly and efficiently.

To improve service quality

Evaluation of the Department of Industry and Trade showed that in recent years, goods produced in the province, such as Vinamit, Ba Huan eggs, Tu Bon lacquer, Thanh Loc bamboo rattan etc. are trusted and appreciated by the people for its quality. In order for people to have access to and strengthen trust in Vietnamese goods, administrative departments, branches and mass unions such as: Women's Union, farmers' union, labor federation, youth union and local authorities enhanced dissemination about the meaning and benefits of using Vietnamese goods to all classes of people, regularly organized programs to bring Vietnamese goods to the countryside, to industrial clusters, markets and fairs... In addition, functional forces, such as market management and police also strengthened the prevention and combat of contraband, counterfeit goods, poor-quality goods, goods of unknown origin, especially in rural and remote areas, strengthening consumer trust, creating a favorable environment for producers.

Furthermore, Binh Duong also made many efforts to attract investment in, develop commercial infrastructure, facilitate the shopping and business of people, especially in rural areas. The province has now 106 conventional markets, including 70 in urban areas, accounting for 66.03%, 36 markets in rural areas, accounting for 33.7%. In addition, there are 270 convenience stores and tens of thousands of small business households. The widespread distribution system has supported strongly Vietnamese goods in consumption.

Retailers implementing trade promotion activities in rural areas have offered a wide range of products, prioritized the selection of goods produced in the country. Currently, the percentage of Vietnamese goods in the retail system is higher than 90%. In addition, enterprises also organized promotion programs, offered discounts on Vietnamese goods. In addition, enterprises also organized themselves mobile sales trips to rural areas, industrial parks, export processing zones. As consumer's awareness is heightened of prioritizing the use of Vietnamese goods, enterprises also sought to make high-quality products to serve consumers.

It can be said that not only urban citizens but also people in rural areas are always ready, looking for good products. "Therefore, businesses should focus on enhancing popular products to rural areas. This is one of the important consumption channels in the distribution and delivery of Vietnamese goods directly to consumers, developing the domestic market," said Phan Thi Khanh Duyen, Deputy Director of Trade Investment Promotion and Industrial Development Center under provincial Department of Industry and Trade.

 Reported by Thanh Hong - Translated by Ngoc Huynh