The Europe Market Department under the Ministry of Industry and Trade (MoIT) will go on a fact finding tour and conduct a number of activities during Vietnam Week in Germany from May 26-June 1. 

 The event aims to promote Vietnamese products in the German and EU markets.

 The Head of the Europe Market Department, Dang Hoai Hai, said Germany is the leading economy in Europe setting very strict conditions for goods to be imported into the country.

 To penetrate and sell well in Germany, Vietnamese products must meet the requirements set by the EU, said Hai.

 Germany is now Vietnam’s largest export market in Europe and Vietnam is a new and attractive emerging market for German investors, he added.

 However, the fact is that only a few Vietnamese farm products, such as fruit and coffee, can be found in the Metro supermarket chain where a wide range of Vietnamese handicrafts, ceramics, garments and textiles are available, Hai said.

 At a November 2011 meeting in Düsseldorf, representatives from the MoIT and the Metro Cash & Carry Group discussed the possibility of Vietnamese farm products to enter the Germany market. The Vietnamese experts also visited many supermarkets under the umbrella of the Group to choose suitable products to display at the Vietnam Week.

VOV