Visual communication and propagation to prove effectiveness

Update: 15-05-2019 | 14:56:46

Every time when Binh Duong organizes great activities or on big holidays, all roads are filled with striking colors of large panels, banners, flags, flowers, and lights. Images of visual communication make the atmosphere more exciting and jubilant.

Sound trucks gather in front of Provincial Center for Culture and Arts to prepare for a march around Thu Dau Mot City streets to celebrate the 65th anniversary of Dien Bien Phu Victory.

Nguyen Anh Khuong, Deputy Director of Provincial Center for Culture and Arts, said to perform the plan of local culture sector, Propagation - Roving Projection Office of the center actively planned, created designs, submitted to Department of Culture, Sports and Tourism to decorate roads throughout the province. Accordingly, useful information on laws and policies, slogans and banners were disseminated to people of all strata, contributing to fulfilling political and socio-economic development tasks.

In the 80s, each propagation campaign like that, artists designed pictures and letters, then had to enlarge it into big panels in many consecutive days. The team and officials of the office together cut, pasted letters on banners. Nowadays, thanks to digital applications and modern equipment, the works are presented quickly, beautiful, impressive, more eye-catching, promote its effects and meanings. With enthusiasm, dynamism and creativity, this communication method gained high effectiveness in propagation, impressed domestic and foreign visitors, delegates of the 2nd National Don Ca Tai Tu Festival 2017, WTA Summit 2018. Propagation - Roving Projection Office also received certificates of merit by Provincial People's Committee.

Besides levels of province, districts, towns, cities, communes, and wards, quarters and hamlets are also very interested in communication and propagation. Nguyen Hoang Trong Bao, Deputy Head of Propagation - Roving Projection Office of Provincial Center for Culture and Arts, said the center supported some districts and towns such as Phu Giao, Bau Bang, Ben Cat , Thuan An, and Di An in images, decorative flags for quarters 3 and 4 in Phu Loi Ward, quarters 3 and 6 in Phu Hoa Ward, Chanh Loc 1 quarter in Chanh My Ward (Thu Dau Mot City). Accordingly, alleyways leading to these quarter offices always have colorful flags, banners, panels, slogans ... to bring people joyful and lively atmosphere, enhance effectiveness of propagation in terms of scale and scope.

In recent years, visual communication activities have achieved outstanding results, thanks to not only the efforts of Provincial Center for Culture - Arts and grassroots units but also great contributions of socialization. Many businesses such as Vietcombank, Binh Duong Lottery, and Kim Oanh Group and a number of advertisement enterprises, organizations, and individuals have actively participated in socializing in visual communication and propagation.

With the efforts and enthusiasm of localities in the province to reorganize, dismantle old and damaged panels, and implement a number of panel chains to preserve urban beauty, especially Thu Dau Mot City: Panels at Binh Duong bus station, Cho Dinh crossroad, Thanh Le Cultural Park. The number of existing and new panels has prove its effectiveness in promoting the role of propagation in service of political tasks during national and local important holidays and political events.

Visual communication has actively contributed to the fight against negative, corruption, and wastes in the current society; at the same time, strengthen the patriotic emulation movement, well implement the movement "All people unite to build a cultural life", enhance new rural construction, build urban civilized lifestyle and implement traffic safety…

Reported by Minh Hieu – Translated by Ngoc Huynh

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Visual communication and propagation to prove effectiveness

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