Binh Duong Provincial Tourism Promotion Center enhances the effectiveness of tourism information and promotion

 In 2023, the tourism industry still faces many difficulties due to the impact of the world economic situation. But with the collective efforts, Provincial Tourism Promotion Center has successfully completed its assigned tasks. Many activities carried out and coordinated by the center have introduced and promoted tourism information, contributing to attracting visitors to Binh Duong.

Delegates attending the 2023 Horasis Asia Meeting visit Tuong Binh Hiep lacquer village.

 Promote tourism information

Nguyen Duc Minh, Director of Provincial Tourism Promotion Center, said that in order to properly implement the assigned activities, right from the beginning of this year, the center announced a tourism information and promotion plan to tourism service businesses in the province to connect and organize the implementation.

Taking advantage of the strengths of information technology, recently, Provincial Tourism Development Center has been very interested in updating, compiling news and writing articles to post on the Binh Duong Tourism application (app), on Binh Duong Tourism website (dulichbinhduong. org.vn) and social networking sites (Zalo, Facebook, Youtube...) to serve tourists in finding out Binh Duong tourism information. Information posted on Facebook, Zalo, and websites managed by the center has attracted the attention and views of many people. As for the Binh Duong Tourism app, up to now there have been more than 1,954,300 visits and 3,959 downloads. According to Nguyen Duc Minh, these are channels that provide official Binh Duong tourism information to many people, reaching domestic and international visitors.

Regarding tourism information work, this year, the center also coordinated with Binh Duong Newspaper, Binh Duong Radio and Television, supported Vietnam Television (VTV9), Voice of Vietnam... to introduce articles, programs, and videos about tourist destinations in the province, contributing to promoting Binh Duong tourism to more people. In addition, the center also coordinates with Binh Duong Provincial Lottery Company to promote images of Binh Duong tourism on traditional lottery tickets; cooperates with Becamex Tokyu Bus Co., Ltd. to provide 360 tourism information publications to advertise Binh Duong tourism on the public bus system...

The activities carried out by the center this year have contributed to introducing Binh Duong tourism information to domestic and international tourists. In particular, in early December, the center coordinated to guide delegates attending the 2023 Horasis Asia Meeting in Binh Duong around famous areas and destinations of Binh Duong. Through the tour, the group members appreciated the information and destinations introduced by Binh Duong tourism industry. Kevin Varend, co-founder of J3D.AI Labs Company (Germany), said that the tour gave him an opportunity to visit many places in Binh Duong. “We visited a traditional lacquer village, where artisans create wonderful works of art. We also know about the outstanding development of Binh Duong through the Intelligent Operations Center (IOC)... Through that, we witness the rapid and sustainable development in Binh Duong", said Kevin.

Strengthen tourism promotion

In order for more tourists to know and come to Binh Duong, in 2023, in addition to information work, Provincial Tourism Promotion Center also increase tourism promotion. Tourism promotion activities are carried out in many forms through activities organized inside and outside the province.

In addition to various activities introducing and promoting tourism at the "Binh Duong Spring Travel" festival in the series of Spring Flower Festival, Spring Newspaper Fair and Binh Duong New City Flower Street, this year, the center also provided tourism information publications for delegates at the conference summarizing the three-year implementation of the National Target Program on new rural construction for the period 2021-2025. In addition, the center also provided images of Binh Duong tourism to Provincial Center for Investment, Trade and Industrial Development Promotion; publications and craft village products for Department of Planning and Investment to display at the conference summarizing the socio-economic development cooperation program between Ho Chi Minh City and provinces in the Southeast region; supported Provincial Children's House with nearly 1,000 tourism publications of all kinds... In addition, this year, the center continues to provide information and images of Binh Duong tourism to introduce and promote at tourism events organized held in Binh Phuoc, Tay Ninh, Dong Nai, Ba Ria - Vung Tau and Ho Chi Minh City provinces.

To develop positive results after previously organized survey trips, this year, this form continues to be promoted by the center. Namely, the center coordinated with Provincial Tourism Association to organize a survey team combined with a discussion to contribute ideas on how to improve tourism products and services in Binh Duong province in 2023 for over 50 travel companies and tourism experts nationwide. The Center also cooperated with Vinwonders Phu Quoc Tourism Company to introduce and promote tourism between Binh Duong and Phu Quoc for travel agencies of the two units in Binh Duong; cooperated with Department of Planning and Development of Tourism Resources, Ho Chi Minh City Department of Tourism to survey destinations to build river tourism products - the Saigon River route passing through Binh Duong province. In order to enhance the application of 4.0 technology in tourism development, the center worked with Dai Viet Communications and Technology Joint Stock Company to introduce digital transformation products to serve Binh Duong tourism information.

In the development of the tourism industry, information and promotion work always plays a very important role. Therefore, in order for Binh Duong tourism to become more popular, Nguyen Duc Minh said that in the coming time the center will continue to innovate its operating methods, improve the content and quality of tourism information and promotion. The center will also strengthen the effective implementation of its role as a bridge and link between tourism businesses to mobilize all resources to do good socialization work in tourism promotion activities, contributing to further developing the tourism industry of the province.

 According to data from Provincial Department of Culture, Sports and Tourism, in 2023, the whole province is estimated to serve about 2.5 million visitors, 125% more than the yearly plan, an increase of more than 39% compared to the same period in 2022; Tourism revenue is estimated at 1,695 billion VND, reaching 105.9% compared to the yearly plan, increasing by more than 21.1% compared to the same period in 2022.

 Reported by Hong Thuan - Translated by Ngoc Huynh