Firms invest in product research and development

After the fourth wave of Covid-19, in order to sustain and develop, firms have made many efforts to create, research and develop products. This is considered as the prerequisite for Vietnamese products and technology to gradually conquer domestic users and export.

Manufacture at Kim Sang Electrical Equipment Company (Tan Uyen Town).

 Efforts in times of hardship

To manufacturing enterprises, product quality is a decisive factor for success. In the increasingly fierce commodity competition, enterprises with specific products, autonomy in core technology and high added value will take advantage. Due to difficulties caused by the Covid-19 pandemic, Kim Sang Electrical Equipment Company ( Tan Uyen town) took actions to join hands with the community to control the disease.

Based on the advantage of 20-year-experience of electronic equipment manufacture, Kim Sang Company embarked on research and application of advanced technology with the desire to produce a face mask that not only helps prevent diseases but also protects the living environment. With the advantage of owning many equipment as well as a high-quality human resource in the electronics industry, certified to ISO standards, Kim Sang Electrical Equipment Company realized that it owned the capability to produce qualified KSUVC electronic masks. After one year of diligent research, KSUVC's Covid-19 prevention mask with UV technology and biotech nano-virus membrane was scientifically proven to kill viruses and bacteria including the Corona virus. This product has many sizes, is also fashionable and suitable for many ages, has high epidemic prevention safety level.

Nguyen Dinh Thi, Director of Kim Sang Electrical Equipment Company, is confident with the capacity of his company, which can compete fairly, brings the best Vietnamese products to consumers. The reason for his confidence is because he has his own process for manufacturing after many times of research and experimentation. Moreover, young, well-trained workers learn new technologies very quickly. Thi believes that with Vietnamese wisdom, it is possible to do things that the world are doing, even important inventions, but the condition for development is not sufficient. “We still cannot apply world knowledge to develop our country. This is also the path that Japanese and Korean enterprises have passed, "said Thi.

In order to supply face masks for medical, electronics, and high-end home appliances industries, Thi said that this company always identify product quality as a key factor for development. The company governance keeps studying to devise a suitable development strategy and researches more new, improved products satisfying the most demanding customers.

To focus on branding

In addition to adopting technologies, in the field of fast-moving consumer goods, product packaging design and brand identity are also very important. Tran Van Thanh, Director of Ganoluci Truong Sinh Company specializing in instant lingzhi, gift boxes of lingzhi tea bags, said that the company always takes care of product quality and packaging. The company chooses colors that favors natural flowers and leaves, making it different from most other products. He said: "Our company always strives to improve designs and packaging to turn towards friendly environmentally products that spread messages of love and optimism".

Similarly, according to Nguyen Son, Director of Ngoc Son Python - Crocodile Investment Trading Joint Stock Company, after a long time only focusing on export, the company did not invest in design and packaging to serve the domestic market. In particular, the promotion of brand name, labels and packaging did not received much attention. Son said the company is planning for cooperation to develop genuine leather fashion brands, expand production scale, develop professionally, focus on design and packaging. In addition, the company also cooperates with manufacturers of raw materials and accessories to make perfect Vietnamese-branded fashion products with international quality. For the KDUBV mask, Thi said that the investment in packaging design is also very important, because it beautifies the brand. He worked with supply organizations and has a team of professional packaging designers to assist the implementation of their product ideas with an eye-catching, environmentally friendly characteristics.

Ly Ngoc Minh, businessman and inventor of the national ceramics brand Minh Long 1, said that the research, development, and investing in core elements is the way to help the business community as well as a competitive economy in the role of becoming a high-tech producer, not just assume the role of a "cheap factory". However, it is a long journey, besides the efforts of businesses, it is important that the State have mechanisms and policies to support and encourage domestic enterprises to boldly invest as well as create market and environment for manufactured products to be more competitive. Minh also believes that his 50-year career journey drew experience that research and development investment need to be enhanced. Whether investing in research on product quality, market development or design, this path is the truth for a brand.

Reported by Tieu My - Translated by Ngoc Huynh