Step by step building up Binh Duong tourism brand name

Provincial Tourism Promotion Center has made efforts in building up Binh Duong tourism brand name.

Diversified tourism publications

At the 2^nd national “Don Ca Tai Tu” (southern folk music) festival, provincial Tourism Promotion Center created deep impressions on visitors by a booth with stylized tourism publications introducing some features about southern folk music, interesting recreational areas like Dai Nam tourist complex, Thuy Chau tourist site, Lai Thieu orchard, Cau Mountain-Dau Tieng Reservoir, Truc Stream…

Binh Duong tourism publications displayed at the 2^nd national “Don Ca Tai Tu” festival

Nguyen Lan Anh, from Soc Trang province’s Cultural Center, said that Binh Duong had very special handbooks of tourism at the festival. They helped her knew more about Binh Duong tourism. Along with tourism publications introduced at the festival, prior to that, the center coordinated with relevant units to reprint a publication “Handbook of Binh Duong tourism-10 attractive things”.

The center has also just teamed up with Dai Viet Communications Joint Stock Company to launch a publication “Handbook of Binh Duong tourism-Special food” and reprint a map on Binh Duong tourism 2017.

Nguyen Duc Minh, Director of provincial Tourism Promotion Center said that creating tourism publications and supplying them at festivals and seminars in and out of the province; international, regional and national cultural-sports and tourism events is very necessary for the local tourism to reach development.

Coordination in developing tours

Not only popularizing Binh Duong tourism via publications, provincial Tourism Promotion Center has also coordinated with relevant units to design tours. Particularly, the center and the Division of Tourism Management Division under provincial Department of Culture, Sports and Tourism have just joined hands with Saigontourist to launch a waterway tour HCM city-Binh Duong. The center last year also considered and set up methods to promote new souvenir products, tourism products of traditional craft villages; design tours to traditional craft villages…

According to Tran Hung Viet, General Director of Binh Duong branch’s Saigontourist, Binh Duong is a locality with attractive tourist sites, especially ecological, historical and waterway ones. Under the support of provincial Tourism Promotion Center, Saigontourist has just launched a waterway tour TDM city-HCM city’s Cu chi. This is seen as a start between the company and the center in taking tourists to Binh Duong, a beautiful and hospitable land.

The center also actively popularized Binh Duong tourism at expos organized by localities nationwide over the past time. At each expo, travel companies in the province were encouraged for participation, helping them strengthen coherence with other localities for better development.

Reported by Thien Ly-Translated by K.T