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Binh Duong-based Vietnamese enterprises’ trademarks spreading

Update: 26-04-2014 | 00:00:00

 

Large investment capital

 

In the past several days, the Southern Rubber Industry Joint Stock Company (Casumina) inaugurated a truck radial plant with the total investment capital of VND3,380bil (US$160mil) at Tan Uyen town. The plant covered an area of more than 120,000sqm. In the initial period of its operation, the plant will give a capacity of 350,000 tires per year and 600,000 tires/year in 2015 and 1 million tires per year in 2017.

 

Operation of the steel-truck tire manufacturing plant will help Casumina reap an annual turnover of nearly VND5tril and pay over VND500bil to the State budget as well as place jobs for 1,200 laborers. More importantly, Casumina Radial Factory has created a new development in automobile tire production, contributing to meet the domestic market’s demand as well as drop dependence on import products.

 

In Binh Duong, prior to Casumina, Vinamilk opened 2 dairy plants with the total investment capital of more than US$200mil in 2013. Of these, the first plant - the baby-formula plant - developed on six hectares in the Vietnam-Singapore Industrial Park, specializes in producing powdered milk for children with an annual capacity of 54,000 tons. It is equipped with a closed automatic production system, ranging from processing to packaging activities.

 

Vinamilk opened a liquid milk processing and packaging facility in September 2013. The factory is located at My Phuoc Industrial Park in Binh Duong, Vietnam. The facility, commonly known as Vietnam Milk Factory, is the world's most advanced liquid dairy plant in automation and integration. It produces more than 200 dairy products, including condensed milk, Dielac milk powder, yogurt and ice cream.

 

Vinamilk invested VND 2.4 trillion ($113.63m) on the new facility. The products will be exported to meet the growing overseas consumer demand. The Binh Duong plant is Vinamilk's 15th milk factory. The plant covers an area of 20ha processing about 400 million litres of milk per annum, initially. The processing capacity will be increased by additional 800 million litres in the second phase by 2015. The plant includes an earthquake-resistant and fully automatic warehouse covering an area of 5,000m². he facility costs up to VND200 billion, three times higher than the amount invested into a storage system of the same capacity.

 

All equipment and technologies of the two factories are imported from Switzerland, Sweden, Germany, the United States and Japan, said Mai Kieu Lien, general director of Vinamilk. The two plants are constructed in line with environmentally friendly criteria, which will help save energy consumption and handle waste properly.

 

Vinamilk is test running the facilities thanks to the technical assistance from many foreign experts.

 

Vinamilk in 2012 posted over VND27.3 trillion in sales, including an export value of US$180 million, Lien said. Her company is looking to obtain total revenue of about VND34 trillion this year when the two plants come on stream, with a total export value of US$230 million.

 

Vinamilk now has five dairy farms with a herd of nearly 8,500 cows and it plans to buy more milk materials from local farmers as well as pour more money into expanding material supply areas, Lien said. The firm will develop three more big dairy farming areas in Tay Ninh and Thanh Hoa provinces in the near future, she added.

 

Improving Vietnamese trademarks’ value

 

If Vinamilk has contributed to improve Vietnamese dairy industry’s position and Casumina has helped plunge import of auto tires, other large enterprises have also contributed to improve and affirm    Vietnamese trademarks’ value in many areas.

 

Accordingly, Thien Nam Investment and Development Joint Stock Company has contributed importantly to offering garment and textile materials, helping minimize dependence on import. With 4 fiber plants with the capacity of nearly 150,000 fiber piles in Binh Duong, Thien Nam Company has provided market with about 25,000 tons of various fiber, 80% of which is for export, reaching the total turnover of around VND1,500bil. With the large investment, Thien Nam Company has affirmed its trademark, contributing to enhance Vietnam apparel industry’s domesticization rate and create a good impression on Vietnamese trademark in foreign market.

 

In addition, there are numerous enterprises gaining successes in local and foreign markets. They include Hoa Sen Steel, Dai Thien Loc, Ton Dong A, Kin Do confectionary, Thai Binh Shoes, Minh Long Porcerlain and so on.

 

Reported by V.Giang – Translated by A.C 
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