Binh Duong Newspaper to strengthen cooperation in socio-economic information with the business community

On Jan 12, Binh Duong Newspaper hosted a conference on cooperative dissemination of socio-economic information in 2016 between the newspaper and businesses in and outside the province. Representatives of Binh Duong Newspaper, Dr Moc Que – President of Business Administration Institute, and more than 50 business representatives attended the conference.

Enhancing the role of communications

2016 is the first year when the country embarks on performing socio-economic tasks of the 2016-2020 tenure. In the next 5 years, Binh Duong would become type-1 urban city directly under the Central. To accomplish this goal, in addition to the wise leadership of provincial Party and government, businesses have played a significantly role.

Press media has contributed to heightening business’s position and updating workers on local policies

At the conference, Nguyen Quang Vu, Chairman of Binh Duong Footwear Association, appreciated the role of Binh Duong Newspaper in information and communication to business community in particular and the whole country in general. Information posted quickly and promptly on Binh Duong Newspaper’s media is important in order for businesses to be updated on macroeconomic policies of the Government, provincial Party, People’s Committee as well as the business condition in the province…

According to Binh Duong Coop Mart, although the supermarket has been present in Binh Duong for 5 years, received supports from Binh Duong Newspaper, Radio - Television in propaganda and advertisement for their brand, this cooperative relation between the two parties is still not commensurate with the potential. Therefore, in the future, Coop Mart wants to strengthen the partnership with Binh Duong Newspaper. One good thing is that the newspaper developed a multimedia platform to heighten propaganda efficiency.

Representatives of Vietnam Yazaki EDS Corporation said, initially, they encountered many difficulties, but they have been supported by agencies, sectors, especially media agencies including Binh Duong Newspaper. Binh Duong Newspaper has helped in strengthening employee’s commitments to the company, which is also the desire of manufacturing enterprises like Vietnam Yazaki EDS with a large number of employees. Therefore, Binh Duong Newspaper needs to expand propaganda programs among businesses and workers to keep enhancing communication role of the newspaper and transmit useful knowledge to everybody.

Developing together

Nguyen Dinh Nhuan, Deputy Director of Thai Binh Investment JSC, is interested in the partnership between Binh Duong Newspaper and enterprises in and outside the province to support business activities and improve worker’s life. Mr. Nhuan stressed: “Binh Duong Newspaper should enhance timely propaganda of guidelines and policies of the Party, State to workers; increase deliver to workers to help businesses in managing, retaining employees, developing business”.

As the official communication agency of Binh Duong province, Binh Duong Newspaper wishes businesses in and outside the province to join the program named “Cooperative propaganda of socio-economic information in 2016 between Binh Duong Newspaper and enterprises”. Accordingly, enterprise’s information will be published regularly on Binh Duong Newspaper’s publications, like: daily printed press, electronic newspapers, Cung & Cau newspapers, LED screen located at Becamex New Horizon Building… In addition, enterprises will receive a free consultation to develop new market from Consultant - Dr. Moc Que.

By the end of Dec 2015, provincial total production value achieved over 142 trillion VND, up 36.4 times compared to 1997 with an average annual growth rate of 14.8%. In addition, total social investment capital increased 23 times; industrial output value reached 216 trillion VND; export turnover increased 41.6 times... So far, the province has 21 051 registered enterprises with a total capital of 157 trillion VND and 2,573 foreign investment projects with a total capital of23,2 billion USD.

The rapid development comprised great contributions from provincial business community. Through many years and ups and downs, enterprises overcame difficulties, improved their competitiveness to be well-established in the market. During this process, the role of media agencies, especially Binh Duong Newspaper, is important. Therefore, closer connection between the business community and the media in the future is necessary to reach greater resonant values contributing to local socio-economic development.

Reported by Khanh Vinh – Translated by Ngoc Huynh