Occupying market

The Ho Chi Minh City Commercial Cooperatives Union (Sai Gon Co.op), that is assessed as the most positive unit in implementing the mobilization of “Vietnamese give priority to use Vietnamese goods”, has led the whole of the country in building trademark, expanding network and conquering customers’ trust.

Bui Hanh Thu, vice general director of Sai Gon Co.op said “In the first days of inception in 1996, proportion of foreign products at Co.opMart was 90%. Until now, made-in-Vietnamese products at the Co.opMart chain accounts for more than 90%. This result is thanks to business strategy of high quality Vietnamese goods. Especially, since 2009 in response to the mobilization of “Vietnamese give priority to use Vietnamese goods” with the motto of “Pride of Vietnamese goods”, the supermarket chain have set out measures to gradually replace imported products. Since 2011, the chain has built its television channel named HTV Co.opMart to spread Vietnamese goods”.

Thus, sale of Vietnamese products at the Co.opMart chain has been increased sharply with the turnover of more than VND19,000bil in the past year and about VND3,900bil in the past Lunar New Year holiday.

Meanwhile, Dien Quang Lamp Joint Stock Company, specializing in the electrical appliances & lighting products industry has approached customers by quality, price and service. Especially, the company has renovated quality of products and decreased LED light product price. In addition, the company has offered client care services, aside from traditional distribution channels across provinces and cities.

In Binh Duong, Vietnamese businesses namely Sang Ban Mai, Nghe Nang, etc, have made the efforts to produce products such as generator, electric fan and so on that belonged to import in the past many years.

However, there are numerous products made in Vietnam, facing drastic competition. Tran Thanh Trong, general director of Sang Ban Mai JSC said “Though our generator product’s quality is equivalent to imported products’ and their price is cheaper than products from foreign nations, we face failure in joining in tender, owing to foreign product-loved thought.

Building culture of loyalty with Vietnamese goods

Though more than 70% of local customers prefer to use Vietnamese goods, it is necessary to have efforts to increase this rate. Nguyen Tan Loc, vice chairman of the provincial Fatherland Front Committee revealed “My family only uses Vietnamese products. My son also mobilizes his friends to use Vietnamese commodities”. Loc added that the main reason to reach success in implementing the mobilization is that efforts should be from the State, companies and customers.

  Workers are selecting Vietnamese goods at a mini supermarket.

Especially, consuming Vietnamese goods proves the national pride. In reality, there are numerous Vietnamese goods winning customers’ trust.

Reported by B.Anh – Translated by A.C