Marvelous breakthrough of Vietnamese trademarks

Update: 15-10-2014 | 10:58:03

Entering beverage industry since 2000 amid international trademarks winning a firm position in Vietnam market, Tan Hiep Phat Group has thus far won a progress with gigantic breakthrough and development, affirming position of Vietnamese trademark.

Tran Qui Thanh (second from right, first line), general director of Tan Hiep Phat Group receives the national trademark prize.

20 years of process

With the spirit of “Nothing is impossible”, Tan Hiep Phat is proud of its achievements. Since a small factory in 1994, Tan Hiep Phat Group has thus far become a beverage group leading in Vietnam and possessed the world’s best advanced technology line with an administration system equivalent to multi-national companies.

From the capacity of one million liters per year in the first period, Tan Hiep Phat Group has so far won one billion liters per year. In the first period of its establishment, Tan Hiep Phat Group accounted for only 1% of market-share, this group now ranks first in the non-gas beverage market-share and is one among three companies leading in bottled drinking water in Vietnam. From 2 employees with university degrees in the initial period, Tan Hiep Phat Group has thus far attracted more than 4,000 staff with degrees of Ph.D, master, engineer and so on.

20 years of effort and building, Tan Hiep Phat Group now becomes an enterprise leading in changing Vietnamese customers’ habit, introducing useful and convenient beverage products to customers via famous brand names such as 0° green tea, Dr. Thanh herbal tea and Number One energy and flavored drinks and so on. In addition, Tan Hiep Phat Group leads in approaching and understanding clearly customers’ changing demand and investing constantly in production system, modernizing technology.

Tan Hiep Phat Group is proud of being one of domestic units possessing the world’s most advanced production technologies and lines.

The mentioned results are thanks to success of a series of supportive projects for production, management. Typically, this group includes the project of quality management, the automatic project of business resource management (ERP), the project of waste water treatment on the international standards.

Tan Hiep Phat Group is also vanguard in developing employees’ capacity through the system of ERP, an integrated software application for business resource management, within the record time of 5 months, 8 days. Moreover, through investment in the project of enhancing managerial and training capacity for human resources, expansion of 3 more new plants in Ha Nam, Chu Lai and Hau Giang, Tan Hiep Phat Group has affirmed its position and vision.

Firmly keeping key value

With effort, investment in labor, finance and improvement of quality of products, Tan Hiep Phat Group has thus far reaped numerous successes with many valuable prizes.

This group not only wins the title of high quality Vietnamese goods for many consecutive years, but also grabs the national trademark of Vietnam Value, becoming a typical enterprise of ASEAN, being listed in top 10 in the FAST 500 list, winning golden cup of the international integration trademark, Top 100 of ASEAN famous trademarks. Especially, Tan Hiep Phat Group was awarded the third class Labor Order by the State and merit certificates of the Prime Minister as well as merit certificates for the community development and contribution for the society.

With its successes during the past 20 years, Tan Hiep Phat Group always maintains its key values including the mottos of “Today must be better than yesterday”, “Noting is impossible”, “Becoming a reliable partner”, Tan Hiep Phat Group strives to become a good, responsible and respectful citizen” and among others.

These values are foundations for building culture and human in Tan Hiep Phat Group, helping this group complete its mission of market orientation, social dedication as well as creating a strong group like today.

Reported by V.SON – Translated by A.C

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Marvelous breakthrough of Vietnamese trademarks

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