The event aims to promote Vietnamese trademarks and stimulate the consumption of Vietnamese goods in the EU, as well as helping Vietnamese businesses secure a firm foothold in this demanding market.

Almost all Vietnamese products to be displayed have popular brand names such as Nam Roi pomelo, Hoa Loc mango, and Trung Nguyen coffee. In addition, many frozen products, which are a strength for Vietnam, will be available at Metro supermarkets in 12 major cities in Germany.

According to the European Market Department under the Ministry of Industry and Trade (MoIT), Germany is now the EU’s largest economy and is an attractive destination for many investors in the world, including from Vietnam.

The event is co-organised by the MoIT, Metro Cash & Carry and Vietnam’s trade office in Germany. 

Dang Hoang Hai, head of the Department says that as a leading EU economy, Germany has laid down strict criteria for imports and if Vietnamese businesses meet the criteria, they will find it easy to penetrate the larger lucrative EU market.

Currently, Vietnam is one of the main suppliers of essential products for German consumers. At the same time, it is also a newly-emerging market for many German investors.

(VOV)