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Youths and Vietnamese goods need long-term strategies

Update: 28-11-2010 | 00:00:00

Regarding the mobilization of “Vietnamese people give priority to using Vietnamese goods”, we can’t help referring to youths. They are young people with a high demand on shopping.

In response to the mobilization of “Vietnamese people give priority to using Vietnamese goods”, since the start of this year youth unions at all levels have focused on promulgations to urge youths to using Vietnamese goods as well as to create habits in support for domestic products.

 

One of activities of local youth union is to mobilize for the campaign of “Binh Duong youths use Vietnamese goods”.

Youths’ shopping is impacted on various factors. Therefore, youths’ decision of shopping includes subjectivity and objectivity. Based on the factors, most of youths’ products are domestic ones.

Nguyen Ngoc Linh, 17, in Phu Cuong ward, Thu Dau Mot town, said “I base on my hobby and understanding on products via information to buy some goods. However, for products of clothes, footwear, food…, I have no much concern. For these products, my decision depends on aesthetics, quality and price. I think some Vietnamese goods is very good and hope that more and more Vietnamese goods will satisfy youths’ demand”. 

Long-term strategies

Nguyen Thanh Tung, chef of Palace Saigon Restaurant-Hotel in HCMC, said “Japanese people always give priority to using Japanese materials and food, despite high prices. Besides, they believe in Japanese products’ quality”. This makes us look back on the mobilization of “Vietnamese people use Vietnamese goods” with 2 factors of patriotism and quality of products.

The mobilization of “Vietnamese people give priority to using Vietnamese goods” has showed results of improving awareness on supporting Vietnamese goods. This is considered as an advantaged condition in affirming quality of domestic products and creating trademarks for the local market.

Pham Chi Lan, an economist, said “To encourage Vietnamese people to using Vietnamese goods, producers have to raise responsibility in their products”.

Efficiency of the mobilization of “Binh Duong youths support Vietnamese goods” shows not only immediate significance but long-term awareness and habit of shopping for youths.

The mobilization’s significance is need of high determination of both producers and customers.

Reported by N.Trinh – Translated by A.C

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