Businesses are in peak season

Many businesses anticipate a significant increase in purchasing power for goods during the Lunar New Year 2025. As a result, they are planning to ramp up production, ensure ample inventory, and expect strong sales growth during the Tet season in 2025.

Production line at Orion Vina Food Company Limited

 Prepare early

Mr. Vu Minh Duong, the Director of Phu My A Food Production and Trading Company Limited in Thu Dau Mot City, announced that the company plans to triple its goods for the upcoming Tet holiday compared to regular days. The company anticipates a significant increase in sales during the 2025 Lunar New Year season. All of the company’s products meet OCOP standards and adhere to green production processes, earning the trust of customers.

“Nowadays, customers are increasingly interested in smart, sustainable consumption, environmentally friendly products and services from production to consumption. The company has invested in modern machinery and equipment according to international standards, as well as aiming for green and clean production criteria. This helps the company's products increase their competitive value in the market, updating new trends and tastes of consumers. We use green materials with clear origins. Namely, the meat we use is from CP Vietnam Livestock Joint Stock Company; sticky rice is imported from the Northwest region; banana leaves are purchased from partners committed to being green and clean...”, Mr. Vu Minh Duong shared.

Mr. Park Se Yeol, General Director of Orion Vina Food Company Limited in Ben Cat City, stated that the company is dedicated to providing value to Vietnamese consumers by offering quality products at affordable prices. Orion's products are well-regarded not only for their quality but also for the meaningful messages they convey, which promote family connections and provide enjoyable activities for children. Currently, Orion owns more than 70 product lines, famous for ChocoPie, Custas, Gouté, O'Star, Swing, An rice cakes, Boom Jelly gummies, Marine Boy fish cakes, Miz...

“Orion is committed to supporting the Vietnamese people by prioritizing sustainable development alongside its partners and suppliers. The company actively seeks cooperation with new partners to diversify domestic raw material sources. This approach is one of Orion's key development strategies that it has been promoting recently. For nearly 30 years, along with quality standards, Orion hopes to work with suppliers to create new steps in the development journey, increasing the value of life and health of consumers through delicious, nutritious products," said Mr. Park Se Yeol.

OCOP products of Phu My A Food Production and Trading Company Limited participate in a exhibition at Aeon Mall Binh Duong Canary Commercial Center

Stable selling price

According to Mr. Phan Van Dung, Deputy General Director of Vissan Company, the company has prepared a budget of 540 billion VND (an increase of 8% compared to the Lunar New Year 2024) to implement the plan to serve customers during the Lunar New Year 2025. Of which, for fresh food, the company plans to supply the market with nearly 930 tons, processed food about 3,700 tons (an increase of 5-8% compared to the Lunar New Year in 2024). Vissan will not alter selling prices by optimizing costs or sharing profits in order to implement promotional programs aimed at stimulating consumption. The company strictly follows detailed production plans, from raw materials to finished products, to ensure stability and effectively meet the demands of the Tet market.

Most retail businesses confirm that they are prepared for the supply of goods for the upcoming Tet market. According to Mr. Duong Bao Khuong, Deputy Director of Co.op 30-4, the total value of essential food items and staples reserved for the 2025 Lunar New Year will increase by 15-20% compared to the 2024 Lunar New Year. Co.op commits to ensuring a wide range of goods, good quality, reasonable prices, and avoiding shortages, sudden price increases, and poor quality goods during peak shopping season.

“We have numerous deep promotion programs in place, working closely with our suppliers to reduce costs. This ensures that our products remain stable in price and are often cheaper than usual. Most of Saigon Co.op's budget is focused on market stabilization products, including rice, sugar, cooking oil, pork, poultry, eggs, and local specialties. In the days leading up to Tet, Co.opmart supermarkets also organize many mobile sales trips to reach remote areas and industrial parks...", said Mr. Khuong.

Ms. Tran Thi Thanh Binh, customer service manager of MM Mega Market Company Limited, said that the company always strives to maintain its position in the market. The company focuses on optimizing promotional strategies, especially during Tet, with attractive gift packages and discount programs. The company is also proactively cooperating with retail partners to ensure stable supply of goods, while sharply reducing prices on some key items.

“We have prepared goods for the Tet season and will launch promotions and discounts at retail outlets and on e-commerce platforms. This is part of a long-term strategy to maintain stability and attract consumers,” said Ms. Binh.

 Reported by Tieu My - Translated by Ngoc Huynh