After 20 years of development, Thanh Loi Animal Feed Private Enterprise in Tan Uyen district’s Tan Vinh Hiep commune has successfully built up Thanh Loi animal feed trademark. This is a result worthy of being proud when there is a trademark in the field of animal feed processing known by breeders across the country.   

Starting from difficulty

Since its inception, Thanh Loi Animal Feed Private Enterprise has always worked under the motto of “Good products-High results in livestock industry”. This has helped Thanh Loi’s products win the trust of breeders as well as partners at home and abroad. 

This is Thanh Loi Animal Feed Private Enterprise’s modern production line imported from Europe

One of Thanh Loi’s biggest hindrances in the initial period was competitive ability with other famous trademarks. Thanh Loi was set up when many large-scale animal feed companies from U.S, Thailand…were dominating the Vietnamese animal feed market plus the birth of many domestic feed producers.

For existence and development, Thanh Loi had to reduce product prices to create competitive advantages over other animal trademarks while creating faith among clients.

Efforts to rise up

After 20 years of establishment, Thanh Loi has made efforts to overcome difficulties and gained a marvelous development.

Thanh Loi has bravely spent investment on the state-of-the-art production lines imported from Europe to improve the quality of products and built up a competent workforce.

With total workshop area of 50,000sq.m together with 200 workers, Thanh Loi is now capable of generating 100,000 tons of various animal feed products per year.

In 2006, Thanh Loi opened a modern factory with the average capacity of 40 tons products per hour in Hung Yen province’s Kim Dong district, 60 km from Ha Noi, contributing to generating jobs for the local people.

In a bid to diversify products for agriculture, Dai Thanh Loi Co.Ltd., a member of Thanh Loi was set up in 2001. The company is specialized in manufacture of various fish feed and fertilizer products and now an official member of the Vietnam Animal Feed Association.

Achieving many awards

For achievements done, Thanh Loi Animal Feed Private Enterprise have been awarded many certificates of merit and awards by ministries and sectors as follows:

The Medal of “For the Vietnamese Farmer Class” by the Central Committee of the Vietnam Farmers’ Association; the Memento of “For the Cause of Trade” by the Ministry of Industry and Trade; the Memento of “For the Cause of Public Relations by the Central Public Relations Committee; the Golden Lotus Cup 2007; the Trusted Gold Award; the “Bong lua vang Vietnam 2007” award; the Top 500 Trademarks Award of Vietnam in 2008; the Vietnam Prestigious and High-quality Trademark Award 2012…

Reported by Thanh Le-Translated by K.T