Typical rural industrial product vote – A remedy for business innovation

In order to encourage the spirit of creativity, create strength and prestige for provincial rural industrial product to reach out to domestic and foreign markets, Binh Duong province organized 3 votes for typical rural industrial products. The vote has helped manufacturers of rural industrial products to be more confident on the path of development and to conquer the market.

Delegates visited the booth of Hass light brick at the 1st Southeastern building materials exhibition 2015 hosted by Binh Duong province

Products will be sold well

After two years of new production technology development, HASS JSC (Thanh Phuoc Ward, Tan Uyen Town) produced batches of Autoclaved aerated concrete (AAC) brick. Initially, the introduction and market access encountered many difficulties, because this product was too new, the habit of using traditional bricks ingrained in the mind of constructors.

Mr. Le Kim Giau, Chairman of of Directors, CEO of HASS JSC, said: "In 2015, when the factory underwent a difficult time, we received a information of sending our product to typical rural industrial product vote of Tan Uyen Town. After examination and evaluation at our company, our product was recognized as district-level rural industrial product and then was introduced to the province-level vote. At the end, in 2016, our company's product has recognized as typical rural industrial product for the first time".

Mr. Giau shared, that was a great honor and great pleasure to the company and himself after a hard working time. Thanks to this certification, employees of the company are more confident in the marketing, customer approach. This year, their product continues to be recognized as typical rural industrial product, which will certainly facilitate product consumption. The award was a timely medicine for the company to keep promoting creativity, dominating the market.

To promote the creative spirit

In 2016, a product of Quang Minh Production and Trade JSC (My Phuoc Ward, Ben Cat Town) continues to be voted as typical rural industrial products. Mr. Tran Tien Nam, Chairman of Board of Directors cum CEO of the company, said thanks to this vote, Binh Duong province had got 3 products obtaining rural industrial product’s award of national level, including products of Quang Minh JSC. The prize has not only encouraged the working spirit of all employees but also promoted the creativity, the sublimation of craftsmen in designing, creating new knit styles, seeking new materials to diversify product designs...

Mr. Nam said, handicraft, bamboo products of Vietnam are favored by majority customers, due to its ingenuity and high art, but it is inconvenience to transport these products. Thanks to industrial encouragement trainings, Quang Minh Company has combined and developed many new materials into their products to increase connectivity, make products more beautiful, more durable, easy to assemble and convenient for transportation. The timely encouragement has promoted the creativity of workers in the company.

Reported by Duy Chi – Translated by Ngoc Huynh

Quang Minh Company is currently embarking on research and development of new materials to replace rattan, bamboo, and water hyacinth that are rare today