Trade promotion program of 2018 to be well implemented with major plans

In 2018, Trade Promotion Center shall be implementing activities of reforms with focus on sector of major products and markets while better orienting exporting enterprises.

Enterprise delegation of Binh Duong Province joins international fair in Havana of Cuba. Photo: P.V.

Many trade promotion programs organized

Compared with previous years, national trade promotion program 2018 has many new features including the assistance of major products and markets with priority for brand development of each year. This year’s national trade promotion program is forecast to gain success in the state that the government has just issued Decree No. 28/2018/ND-CP stipulating some measures for foreign trade development including the clear regulations on contents, expenditure resources and support for national trade promotion program.

According to Decree 28/2018 / ND-CP, national trade promotion activities are carried out according to the criteria of promoting trade in products and goods with export potential of economic, developing export markets; improve the efficiency of imports, serve the development of domestic production and export; The program is promulgated by the Prime Minister, with the coordination mechanism of ministries and branches. The Ministry of Industry and Trade is the lead agency.

This decree also stipulates that the projects implemented must be in line with the practical needs of the business community. It is in line with the strategic orientation of import and export and the development strategy of the commodity line approved by the competent authority. In line with the strategy and planning of development of economic regions and localities. For projects with a duration of more than one year, the units shall have to elaborate the contents and expenditures and settle the settlement according to each year.

Trade promotion center leaders said that in 2018, the center will continue organizing and organizing many important trade promotion programs inside and outside the country. In which, 10 markets were organized to bring Vietnamese goods to rural areas and industrial clusters; To organize events connecting the supply and demand of handicrafts of the province with domestic and foreign markets. The center also supports 45 wood and handicraft stalls to participate in local fairs, 15 trade promotion programs in the region and other provinces; Support for businesses in the industry of ceramics, wood, handicrafts, textiles, mechanics to participate in fairs in Germany, America, Russia, and Myanmar.

Resources preserved for major projects

According to experts, with a series of free trade agreements signed by Vietnam, businesses need to take advantage of the national and local trade promotion programs to invite importers to come. explore the market. Along with that, units and enterprises should organize international trade fairs and conferences to create conditions for domestic enterprises to contact foreign importers; Organizing a program to link production enterprises and distribution channels, large supermarket chains in and outside the country, especially for major trading partners such as the United States, the European Union, Japan, China, and Korea.

Leaders of many enterprises in the province said that the Department of Trade Promotion and Trade Promotion Center should have more focused support programs closer to the actual needs to help fund the trade promotion. The real effective, meet the needs of the business. For fruit enterprises and fruit cooperatives in the province, it is desirable that trade promotion programs pay more attention to the support of citrus fruit growing in the area.

Pham Thanh Dung, director of the provincial trade promotion center, said that in the past years, activities under the Trade Promotion Program of the province have followed closely the specific orientation in the fields, branches and geographical areas. . In 2018, priority programs will be devoted to the development of long-term projects, focusing on promoting the export of industries in which Binh Duong has strengths such as wood, ceramics, textiles and mechanics. with a budget of about 10 billion. Due to the limited resources, the State can only partially support the costs of enterprises participating in trade promotion programs in foreign countries. For citrus, the Department of Industry and Trade has directed the center to promote and introduce citrus fruit quality in the domestic and foreign markets in order to find sustainable direction for this item.

Reported by Tieu My – Translated by Vi Bao

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