Full House Ltd.Co’s Domus Center has been put into operation at Thuan An town with the model of “One-stop-shop”, helping clients select products easily. Earlier, VHome supermarket located on 1K National Highway, Di An town was put into use. Possibly speaking, Binh Duong home decoration market has been in the race of scale. As such, competition in the market has become more drastic.

 

Many home decoration centers have emerged in Binh Duong.

From shops to supermarkets

Several years ago, most of local customers selected home decoration products at small shops with reasonable prices. Most of the small home decoration shops could meet common requirements of majority of clients. However, demand on hi-class products surged, so many clients bought hi-grade products in HCMC.

Grasping the rising demand, many home decoration supermarkets have been emerged across Binh Duong and neighboring provinces. Specifically, VHome supermarket in Di An town is considered as one the province’s largest ones.

With its recent birth, Domus Center Binh Duong – material and home decoration supermarket has applied the model of “One-stop-shop” for the first time in Vietnam. The model gathers all products to perfect clients’ houses. Besides, clients will enjoy consultancy on design, aesthetics and goods selection.

Drastic competition

Possibly speaking, the large-scaled supermarkets’ appearance has helped clients save time and money. Bui Tat To, rep of Fudaco Center’s Binh Duong branch, said “Many clients in HCMC buy home decoration products in Binh Duong province because they satisfy quality, price and pattern of the products”.

Besides, competition is spread neighboring markets nationwide. Domus Center targets to develop its market across provinces of Binh Duong, Dong Nai, Ba Ria – Vung Tau, Khanh Hoa, Can Tho…

With the large-scaled investment, many home decoration companies have realized potentials in Binh Duong. Therefore, the race on scale will be very drastic.

Reported by P.An – Translated by A.C