Spreading local specialty brands

Exhibitions and trade promotions are an important channel to bring local specialties to consumers. However, making local specialties known to consumers is a long road with a lot of work to do. Production organization, quality inspection, brand registration, product promotion... are mandatory steps for a product to launch on the market. Aware of this problem, in recent times, many organizations and individuals, who are the owners of Binh Duong's characteristic products, have made many efforts to bring the products to consumers.

Binh Duong is a locality with many types of sweet and healthy fruit trees that are known to many consumers. This place also owns many craft villages with famous products. This is a favorable condition for local people to choose and develop typical specialties under the Binh Duong brand. Besides inheriting once famous products, Binh Duong farmers also diligently research and learn to produce many new products with their own features. The result of that research and learning is that there are more and more typical products made by farmers and craft villages bearing the Binh Duong brand.

Like many other localities, products already exists, but the market problem is always a concern for product makers and the local government. Solving the market problem will contribute to boosting production, creating jobs, and improving people's lives. Determined to bring Binh Duong's unique products to the market to solve the above problem, recently, along with localities in the province, many departments and branches have been helping farmers build brands, promote their products and market development methodically. Thanks to the active help from the authorities, typical products made by Binh Duong farmers have initially appeared on the shelves of many supermarkets across the country.

Besides promoting trade, participating in exhibitions and developing the domestic market, some typical products of Binh Duong have also been known to consumers around the world through e-commerce platforms. With a strict production process and certified quality standards, many typical products of Binh Duong such as bird's nest, dried jackfruit, green-skinned pomelo, vegetables and fruits... are imported by consumers in countries such as China, Korea, and Japan, are favored and highly appreciated.

 Although exporting typical products has not met expectations, this is an opportunity for Binh Duong to open a major path for exporting goods made by farmers and craft villages, contributing to solving the market problem for Binh Duong's agricultural products in the near future. Creating a typical product with a local brand is difficult, but solving the market problem for a typical product is even more difficult. However, with the perseverance of farmers, the active and methodical participation of local authorities, we believe that the typical products of Binh Duong in particular and the goods and agricultural products of Binh Duong in general will gradually appear, spread and gain the trust of consumers near and far.

Reported by Le Quang - Translated by Ngoc Huynh

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