With many beverage trademarks dominating Vietnam market and becoming a national trademark, Tan Hiep Phat Group (THP) has showed its ability in conquering local market. Talking to Binh Duong Newspaper, Ph.D Tran Quy Thanh, general director THP Group said that THP’s motto is “today is better than yesterday but not tomorrow”, change and creation are decisive factors for success of trademark development strategy…

According to Tran Quy Thanh, THP’s trademark building is a process of fostering and creating values achieved from clients, partners and society’ trust. Experience on research, production, marketing, product distribution along with interaction with clients and through information channels, THP has won successes over the past 16 years and become a national trademark. “Ways to develop well a trademark is from methodical, stable and strategic investment”, shared Thanh.

Besides, Vietnamese people’s trend of beverage consumption has in recent years aimed at natural products. THP has therefore taken advantages of the trend to satisfy customers’ demand. Typically, in 2010 THP conducted many researches to diversify products such as herbal tea, green tea and so on in an attempt to customers’ plentiful demand. In addition, THP has paid attention to improving quality, decreasing product prices, increasing competition with foreign trademarks.

THP Group general director also added that to keep affirming position of a national trademark, THP will not only invest in facility but focus on applying advanced technology into production and management so as to enhance its quantity.

Entering 2011, THP has built a new Number One plant to expand its production. “Besides, THP will also build the corporate social responsibility (CSR) program to increase customers’ love for the trademark by basing on 4 main factors of laborer, environment, society and client for the sake of sustainable development”, added Thanh.

Reported by D.Thanh – Translated by A.C